Brand Trend 2017

One small step “data linking” – one big step for “brand management” and “communication research” in Switzerland!
The new brand trend from Media Focus encompasses a completely new data culture and sets new standards for answering key questions in marketing & PR. The new currency in the communications market is called “Total Brand Visibility” and combines the advertising presence of brands with their media presence. A “must-have” for all company and brand managers who, in the world of omnichannel marketing, aim to reduce complexity in their day-to-day work by visualizing competitor analyses on a regular and industry-specific basis across all media channels in a way that is simple and easy for everyone to understand. The holistic evaluation of brand presence creates unprecedented opportunities for comparison.