{"id":1383,"date":"2023-12-22T08:21:20","date_gmt":"2023-12-22T08:21:20","guid":{"rendered":"https:\/\/werbekompass.ch\/?page_id=1383"},"modified":"2025-11-03T07:05:29","modified_gmt":"2025-11-03T07:05:29","slug":"glossar","status":"publish","type":"page","link":"https:\/\/werbekompass.ch\/en\/glossar\/","title":{"rendered":"Glossary"},"content":{"rendered":"\n<div class=\"wp-block-group wbk-group-media-groups-selection-container-block is-style-default is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group wbk-grid-media-groups-selection-block is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group wbk-group-media-groups-single-item-block has-turquoise-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group wbk-group-media-groups-single-item-inner-block is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/werbekompass.ch\/mediengruppen\/print-ads\/\"><img decoding=\"async\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2024\/01\/print-werbung.svg\" alt=\"\" class=\"wp-image-420\" style=\"width:86px\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-eb5aac1523a9becd6d3a07f708c2b126\"><a href=\"https:\/\/werbekompass.ch\/mediengruppen\/print-ads\/\" data-type=\"page\" data-id=\"397\">Print Ads<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wbk-group-media-groups-single-item-block has-charcoal-gray-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group wbk-group-media-groups-single-item-inner-block is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/werbekompass.ch\/mediengruppen\/tv-ads\/\"><img decoding=\"async\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2024\/01\/tv-werbung.svg\" alt=\"\" class=\"wp-image-415\" style=\"width:86px\"\/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/werbekompass.ch\/mediengruppen\/tv-ads\/\" data-type=\"page\" data-id=\"399\">TV Ads<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wbk-group-media-groups-single-item-block has-silver-cloud-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group wbk-group-media-groups-single-item-inner-block is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/werbekompass.ch\/mediengruppen\/out-of-home-ads\/\"><img decoding=\"async\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2024\/01\/out-of-home.svg\" alt=\"\" class=\"wp-image-419\" style=\"width:86px;height:auto\"\/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/werbekompass.ch\/mediengruppen\/out-of-home-ads\/\">Out of Home Ads<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wbk-group-media-groups-single-item-block has-goldenrod-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group wbk-group-media-groups-single-item-inner-block is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/werbekompass.ch\/mediengruppen\/radio-ads\/\"><img decoding=\"async\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2024\/01\/radio-werbung.svg\" alt=\"\" class=\"wp-image-421\" style=\"width:86px\"\/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/werbekompass.ch\/mediengruppen\/radio-ads\/\">Radio Ads<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wbk-group-media-groups-single-item-block has-coral-red-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group wbk-group-media-groups-single-item-inner-block is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/werbekompass.ch\/mediengruppen\/kino-ads\/\"><img decoding=\"async\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2024\/01\/kino-werbung.svg\" alt=\"\" class=\"wp-image-418\" style=\"width:86px\"\/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/werbekompass.ch\/mediengruppen\/kino-ads\/\">Cinema Ads<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wbk-group-media-groups-single-item-block has-royal-blue-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group wbk-group-media-groups-single-item-inner-block is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/werbekompass.ch\/mediengruppen\/display-ads\/\"><img decoding=\"async\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2024\/01\/display-ads.svg\" alt=\"\" class=\"wp-image-417\" style=\"width:86px\"\/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/werbekompass.ch\/mediengruppen\/display-ads\/\">Display Ads<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wbk-group-media-groups-single-item-block has-dodger-blue-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group wbk-group-media-groups-single-item-inner-block is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/werbekompass.ch\/mediengruppen\/search-ads\/\"><img decoding=\"async\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2024\/01\/search-ads.svg\" alt=\"\" class=\"wp-image-422\" style=\"width:86px\"\/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/werbekompass.ch\/mediengruppen\/search-ads\/\">Search Ads<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wbk-group-media-groups-single-item-block has-midnight-navy-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group wbk-group-media-groups-single-item-inner-block is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/werbekompass.ch\/mediengruppen\/youtube-ads\/\"><img decoding=\"async\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2024\/01\/youtube-ads.svg\" alt=\"\" class=\"wp-image-416\" style=\"width:86px\"\/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/werbekompass.ch\/mediengruppen\/youtube-ads\/\">YouTube Ads<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-style-wbk-left-indentation-with-line is-layout-constrained wp-block-group-is-layout-constrained\"><div  class=\"wbk-glossary-block js-wbk-glossary-block\">\n        <div class=\"wbk-glossary-query-form-container\">\n        <form class=\"js-wbk-glossary-query-form js-wbk-glossary-query-form-with-filter\" action=\"https:\/\/werbekompass.ch\/en\/glossar\/\">\n                        <input type=\"hidden\" name=\"wbk_categories[]\" class=\"js-wbk-glossary-categories-input\" data-value=\"\">\n            <div class=\"wbk-glossary-filter-container\">\n                <div class=\"wbk-glossary-filter-inner\">\n                    <div class=\"wbk-glossary-filter-tags\">\n                                                    <input type=\"checkbox\" id=\"wbk-tag-a\" name=\"wbk_tags[]\" value=\"a\" \/>\n                            <label for=\"wbk-tag-a\">A<\/label>\n                                                    <input type=\"checkbox\" id=\"wbk-tag-b\" name=\"wbk_tags[]\" value=\"b\" \/>\n                            <label for=\"wbk-tag-b\">B<\/label>\n                                                    <input type=\"checkbox\" id=\"wbk-tag-c\" name=\"wbk_tags[]\" value=\"c\" \/>\n                            <label for=\"wbk-tag-c\">C<\/label>\n                                                    <input type=\"checkbox\" id=\"wbk-tag-d\" name=\"wbk_tags[]\" value=\"d\" \/>\n                            <label for=\"wbk-tag-d\">D<\/label>\n                                                    <input type=\"checkbox\" id=\"wbk-tag-e\" name=\"wbk_tags[]\" value=\"e\" \/>\n                            <label for=\"wbk-tag-e\">E<\/label>\n                                                    <input type=\"checkbox\" id=\"wbk-tag-f\" name=\"wbk_tags[]\" value=\"f\" \/>\n                            <label for=\"wbk-tag-f\">F<\/label>\n                                                    <input type=\"checkbox\" id=\"wbk-tag-g\" name=\"wbk_tags[]\" value=\"g\" \/>\n                            <label for=\"wbk-tag-g\">G<\/label>\n                                                    <input type=\"checkbox\" id=\"wbk-tag-h\" name=\"wbk_tags[]\" value=\"h\" \/>\n                            <label for=\"wbk-tag-h\">H<\/label>\n                                                    <input type=\"checkbox\" id=\"wbk-tag-i\" name=\"wbk_tags[]\" value=\"i\" \/>\n                            <label for=\"wbk-tag-i\">I<\/label>\n                                                    <input type=\"checkbox\" id=\"wbk-tag-j\" name=\"wbk_tags[]\" value=\"j\" \/>\n                            <label for=\"wbk-tag-j\">J<\/label>\n                                                    <input type=\"checkbox\" id=\"wbk-tag-k\" name=\"wbk_tags[]\" value=\"k\" \/>\n                            <label for=\"wbk-tag-k\">K<\/label>\n                                                    <input type=\"checkbox\" id=\"wbk-tag-l\" name=\"wbk_tags[]\" value=\"l\" \/>\n                            <label for=\"wbk-tag-l\">L<\/label>\n                                                    <input type=\"checkbox\" id=\"wbk-tag-m\" name=\"wbk_tags[]\" value=\"m\" \/>\n                            <label for=\"wbk-tag-m\">M<\/label>\n                                                    <input type=\"checkbox\" id=\"wbk-tag-n\" name=\"wbk_tags[]\" value=\"n\" \/>\n                            <label for=\"wbk-tag-n\">N<\/label>\n                                                    <input type=\"checkbox\" id=\"wbk-tag-o\" name=\"wbk_tags[]\" value=\"o\" \/>\n                            <label for=\"wbk-tag-o\">O<\/label>\n                                                    <input type=\"checkbox\" id=\"wbk-tag-p\" name=\"wbk_tags[]\" value=\"p\" \/>\n                            <label for=\"wbk-tag-p\">P<\/label>\n                                                    <input type=\"checkbox\" id=\"wbk-tag-q\" name=\"wbk_tags[]\" value=\"q\" \/>\n                            <label for=\"wbk-tag-q\">Q<\/label>\n                                                    <input type=\"checkbox\" id=\"wbk-tag-r\" name=\"wbk_tags[]\" value=\"r\" \/>\n                            <label for=\"wbk-tag-r\">R<\/label>\n                                                    <input type=\"checkbox\" id=\"wbk-tag-s\" name=\"wbk_tags[]\" value=\"s\" \/>\n                            <label for=\"wbk-tag-s\">S<\/label>\n                                                    <input type=\"checkbox\" id=\"wbk-tag-t\" name=\"wbk_tags[]\" value=\"t\" \/>\n                            <label for=\"wbk-tag-t\">T<\/label>\n                                                    <input type=\"checkbox\" id=\"wbk-tag-u\" name=\"wbk_tags[]\" value=\"u\" \/>\n                            <label for=\"wbk-tag-u\">U<\/label>\n                                                    <input type=\"checkbox\" id=\"wbk-tag-v\" name=\"wbk_tags[]\" value=\"v\" \/>\n                            <label for=\"wbk-tag-v\">V<\/label>\n                                                    <input type=\"checkbox\" id=\"wbk-tag-w\" name=\"wbk_tags[]\" value=\"w\" \/>\n                            <label for=\"wbk-tag-w\">W<\/label>\n                                                    <input type=\"checkbox\" id=\"wbk-tag-x\" name=\"wbk_tags[]\" value=\"x\" \/>\n                            <label for=\"wbk-tag-x\">X<\/label>\n                                                    <input type=\"checkbox\" id=\"wbk-tag-y\" name=\"wbk_tags[]\" value=\"y\" \/>\n                            <label for=\"wbk-tag-y\">Y<\/label>\n                                                    <input type=\"checkbox\" id=\"wbk-tag-z\" name=\"wbk_tags[]\" value=\"z\" \/>\n                            <label for=\"wbk-tag-z\">Z<\/label>\n                                            <\/div>\n                    <div class=\"wbk-glossary-filter-search\">\n                        <input type=\"text\" name=\"wbk_search\" placeholder=\"Search\" class=\"wbk-glossary-filter-search-input\">\n                    <\/div>\n                    <div class=\"wbk-glossary-filter-tags-mobile js-wbk-glossary-filter-tags-mobile\">\n                        <select name=\"wbk_tags_mobile\">\n                            <option value=\"\" disabled selected>Select<\/option>\n                                                            <option value=\"a\">A<\/option>\n                                                            <option value=\"b\">B<\/option>\n                                                            <option value=\"c\">C<\/option>\n                                                            <option value=\"d\">D<\/option>\n                                                            <option value=\"e\">E<\/option>\n                                                            <option value=\"f\">F<\/option>\n                                                            <option value=\"g\">G<\/option>\n                                                            <option value=\"h\">H<\/option>\n                                                            <option value=\"i\">I<\/option>\n                                                            <option value=\"j\">J<\/option>\n                                                            <option value=\"k\">K<\/option>\n                                                            <option value=\"l\">L<\/option>\n                                                            <option value=\"m\">M<\/option>\n                                                            <option value=\"n\">N<\/option>\n                                                            <option value=\"o\">O<\/option>\n                                                            <option value=\"p\">P<\/option>\n                                                            <option value=\"q\">Q<\/option>\n                                                            <option value=\"r\">R<\/option>\n                                                            <option value=\"s\">S<\/option>\n                                                            <option value=\"t\">T<\/option>\n                                                            <option value=\"u\">U<\/option>\n                                                            <option value=\"v\">V<\/option>\n                                                            <option value=\"w\">W<\/option>\n                                                            <option value=\"x\">X<\/option>\n                                                            <option value=\"y\">Y<\/option>\n                                                            <option value=\"z\">Z<\/option>\n                                                    <\/select>\n                    <\/div>\n                <\/div>\n            <\/div>\n                        <div class=\"wbk-glossary-entries js-wbk-glossary-entries\">\n       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