{"id":190479,"date":"2024-01-24T08:32:26","date_gmt":"2024-01-24T08:32:26","guid":{"rendered":"https:\/\/werbekompass.ch\/?page_id=190479"},"modified":"2025-11-03T07:08:58","modified_gmt":"2025-11-03T07:08:58","slug":"publications-studies","status":"publish","type":"page","link":"https:\/\/werbekompass.ch\/en\/publications-studies\/","title":{"rendered":"Publications &#038; studies"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-layout-constrained wp-container-core-group-is-layout-07db240a wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-right:0px;padding-left:0px\"><div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/werbekompass.ch\/en\/\">Home<\/a><\/span>  <span class=\"breadcrumb_last\" aria-current=\"page\">Publications &#038; studies<\/span><\/span><\/div>\n\n\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-style-default is-layout-constrained wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading\">Publications<br>&#038; studies<\/h1>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-style-wbk-75-percentage-width is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"is-style-wbk-left-indentation-with-line-intro has-near-black-color has-text-color has-link-color wp-elements-b2126f2f215add391c73de96ab35b4b7 wp-block-paragraph\">Read the latest publications and studies that will help you deepen your knowledge of advertising. From industry reports and case studies to research papers &#8211; here you will find informative content to improve your advertising strategies.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#f2f2f2\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div  class=\"wbk-query-block wbk-query-block-not-loaded js-wbk-query-block alignfull\">\n        <div class=\"wbk-query-form-container\">\n        <form class=\"js-wbk-query-form\" action=\"https:\/\/werbekompass.ch\/en\/publications-studies\/\">\n            <input type=\"hidden\" name=\"wbk_post_type\" value=\"post\">\n            <div class=\"wbk-query-tags\">\n                            <\/div>\n            <div class=\"wbk-query-categories\">\n                                    <input type=\"checkbox\" id=\"wbk-term-99\" name=\"wbk_terms[]\" value=\"99\" \/>\n                    <label class=\"wbk-query-category\" for=\"wbk-term-99\">Partner publications<\/label>\n                                    <input type=\"checkbox\" id=\"wbk-term-98\" name=\"wbk_terms[]\" value=\"98\" \/>\n                    <label class=\"wbk-query-category\" for=\"wbk-term-98\">Partner studies<\/label>\n                                    <input type=\"checkbox\" id=\"wbk-term-96\" name=\"wbk_terms[]\" value=\"96\" \/>\n                    <label class=\"wbk-query-category\" for=\"wbk-term-96\">Media Focus Publications<\/label>\n                                    <input type=\"checkbox\" id=\"wbk-term-97\" name=\"wbk_terms[]\" value=\"97\" \/>\n                    <label class=\"wbk-query-category\" for=\"wbk-term-97\">Media Focus Studies<\/label>\n                                    <input type=\"checkbox\" id=\"wbk-term-95\" name=\"wbk_terms[]\" value=\"95\" \/>\n                    <label class=\"wbk-query-category\" for=\"wbk-term-95\">External studies<\/label>\n                            <\/div>\n            <div class=\"wbk-query-search-container\">\n                <input type=\"text\" name=\"wbk_search\" class=\"js-wbk-search-input\" placeholder=\"Search ...\">\n            <\/div>\n            <div class=\"wbk-query-form-reset js-wbk-query-form-reset\">\n                <span>Reset<\/span>\n            <\/div>\n            <div class=\"wbk-query-form-result-grid js-wbk-query-form-result-grid\">\n                                                        <a class=\"wbk-query-card \"\n                       href=\"https:\/\/werbekompass.ch\/en\/traditional-advertising-market-stabilizes-in-april\/\"\n                         >\n                        <div class=\"wbk-card-inner-layer\">\n                            <div class=\"wbk-query-date-category-container\">\n                                <span class=\"wbk-query-date\">20.05.2026<\/span>\n                                <span class=\"wbk-query-category\">\n                                    Advertising market trend                                <\/span>\n                            <\/div>\n                            <div class=\"wbk-query-title-container\">\n                                <h4 class=\"wbk-query-title\">Traditional advertising market stabilizes in April<\/h4>\n                            <\/div>\n                            <div class=\"wbk-query-button-container\">\n                                <span>To publication<\/span>\n                            <\/div>\n                        <\/div>\n                        <div class=\"wbk-query-author-container\">\n                            <span>\n                                Publication from Media Focus                            <\/span>\n                        <\/div>\n                    <\/a>\n                                        <a class=\"wbk-query-card \"\n                       href=\"https:\/\/werbekompass.ch\/en\/first-quarter-slightly-up-despite-march-ending-in-the-red\/\"\n                         >\n                        <div class=\"wbk-card-inner-layer\">\n                            <div class=\"wbk-query-date-category-container\">\n                                <span class=\"wbk-query-date\">20.04.2026<\/span>\n                                <span class=\"wbk-query-category\">\n                                    Advertising market trend                                <\/span>\n                            <\/div>\n                            <div class=\"wbk-query-title-container\">\n                                <h4 class=\"wbk-query-title\">First quarter slightly up, despite March ending in the red<\/h4>\n                            <\/div>\n                            <div class=\"wbk-query-button-container\">\n                                <span>To publication<\/span>\n                            <\/div>\n                        <\/div>\n                        <div class=\"wbk-query-author-container\">\n                            <span>\n                                Publication from Media Focus                            <\/span>\n                        <\/div>\n                    <\/a>\n                                        <a class=\"wbk-query-card \"\n                       href=\"https:\/\/werbekompass.ch\/en\/upward-trend-continues-in-february\/\"\n                         >\n                        <div class=\"wbk-card-inner-layer\">\n                            <div class=\"wbk-query-date-category-container\">\n                                <span class=\"wbk-query-date\">18.03.2026<\/span>\n                                <span class=\"wbk-query-category\">\n                                    Advertising market trend                                <\/span>\n                            <\/div>\n                            <div class=\"wbk-query-title-container\">\n                                <h4 class=\"wbk-query-title\">Upward trend continues in February<\/h4>\n                            <\/div>\n                            <div class=\"wbk-query-button-container\">\n                                <span>To publication<\/span>\n                            <\/div>\n                        <\/div>\n                        <div class=\"wbk-query-author-container\">\n                            <span>\n                                Publication from Media Focus                            <\/span>\n                        <\/div>\n                    <\/a>\n                                        <a class=\"wbk-query-card \"\n                       href=\"https:\/\/werbekompass.ch\/en\/dach-advertising-market-2025\/\"\n                         >\n                        <div class=\"wbk-card-inner-layer\">\n                            <div class=\"wbk-query-date-category-container\">\n                                <span class=\"wbk-query-date\">06.03.2026<\/span>\n                                <span class=\"wbk-query-category\">\n                                    Media Focus Studies                                <\/span>\n                            <\/div>\n                            <div class=\"wbk-query-title-container\">\n                                <h4 class=\"wbk-query-title\">D-A-CH Advertising Market 2025<\/h4>\n                            <\/div>\n                            <div class=\"wbk-query-button-container\">\n                                <span>To publication<\/span>\n                            <\/div>\n                        <\/div>\n                        <div class=\"wbk-query-author-container\">\n                            <span>\n                                Publication from Media Focus                            <\/span>\n                        <\/div>\n                    <\/a>\n                                        <a class=\"wbk-query-card \"\n                       href=\"https:\/\/werbekompass.ch\/en\/slight-upward-trend-at-the-start-of-the-year\/\"\n                         >\n                        <div class=\"wbk-card-inner-layer\">\n                            <div class=\"wbk-query-date-category-container\">\n                                <span class=\"wbk-query-date\">19.02.2026<\/span>\n                                <span class=\"wbk-query-category\">\n                                    Advertising market trend                                <\/span>\n                            <\/div>\n                            <div class=\"wbk-query-title-container\">\n                                <h4 class=\"wbk-query-title\">Slight upward trend at the start of the year: leisure, gastronomy &amp; tourism and vehicles fuel the start of the year<\/h4>\n                            <\/div>\n                            <div class=\"wbk-query-button-container\">\n                                <span>To publication<\/span>\n                            <\/div>\n                        <\/div>\n                        <div class=\"wbk-query-author-container\">\n                            <span>\n                                Publication from Nicole Brunold                            <\/span>\n                        <\/div>\n                    <\/a>\n                                        <a class=\"wbk-query-card \"\n                       href=\"https:\/\/werbekompass.ch\/en\/2025-annual-summary-the-swiss-advertising-market\/\"\n                         >\n                        <div class=\"wbk-card-inner-layer\">\n                            <div class=\"wbk-query-date-category-container\">\n                                <span class=\"wbk-query-date\">28.01.2026<\/span>\n                                <span class=\"wbk-query-category\">\n                                    Advertising market trend                                <\/span>\n                            <\/div>\n                            <div class=\"wbk-query-title-container\">\n                                <h4 class=\"wbk-query-title\">2025 annual summary \u2013 the Swiss advertising market<\/h4>\n                            <\/div>\n                            <div class=\"wbk-query-button-container\">\n                                <span>To publication<\/span>\n                            <\/div>\n                        <\/div>\n                        <div class=\"wbk-query-author-container\">\n                            <span>\n                                Publication from Media Focus                            <\/span>\n                        <\/div>\n                    <\/a>\n                                        <a class=\"wbk-query-card \"\n                       href=\"https:\/\/werbekompass.ch\/en\/upswing-at-year-end\/\"\n                         >\n                        <div class=\"wbk-card-inner-layer\">\n                            <div class=\"wbk-query-date-category-container\">\n                                <span class=\"wbk-query-date\">22.01.2026<\/span>\n                                <span class=\"wbk-query-category\">\n                                    Advertising market trend                                <\/span>\n                            <\/div>\n                            <div class=\"wbk-query-title-container\">\n                                <h4 class=\"wbk-query-title\">Upswing at year-end<\/h4>\n                            <\/div>\n                            <div class=\"wbk-query-button-container\">\n                                <span>To publication<\/span>\n                            <\/div>\n                        <\/div>\n                        <div class=\"wbk-query-author-container\">\n                            <span>\n                                Publication from Media Focus                            <\/span>\n                        <\/div>\n                    <\/a>\n                                        <a class=\"wbk-query-card \"\n                       href=\"https:\/\/werbekompass.ch\/en\/stable-pre-christmas-high-decline-much-more-moderate-than-in-the-previous-year\/\"\n                         >\n                        <div class=\"wbk-card-inner-layer\">\n                            <div class=\"wbk-query-date-category-container\">\n                                <span class=\"wbk-query-date\">19.12.2025<\/span>\n                                <span class=\"wbk-query-category\">\n                                    Advertising market trend                                <\/span>\n                            <\/div>\n                            <div class=\"wbk-query-title-container\">\n                                <h4 class=\"wbk-query-title\">Stable pre-Christmas high \u2013 decline much more moderate than in the previous year<\/h4>\n                            <\/div>\n                            <div class=\"wbk-query-button-container\">\n                                <span>To publication<\/span>\n                            <\/div>\n                        <\/div>\n                        <div class=\"wbk-query-author-container\">\n                            <span>\n                                Publication from Media Focus                            <\/span>\n                        <\/div>\n                    <\/a>\n                                        <a class=\"wbk-query-card \"\n                       href=\"https:\/\/werbekompass.ch\/en\/slight-decline-in-traditional-market-digital-remains-strong\/\"\n                         >\n                        <div class=\"wbk-card-inner-layer\">\n                            <div class=\"wbk-query-date-category-container\">\n                                <span class=\"wbk-query-date\">26.11.2025<\/span>\n                                <span class=\"wbk-query-category\">\n                                    Advertising market trend                                <\/span>\n                            <\/div>\n                            <div class=\"wbk-query-title-container\">\n                                <h4 class=\"wbk-query-title\">Slight decline in traditional market \u2013 digital remains strong<\/h4>\n                            <\/div>\n                            <div class=\"wbk-query-button-container\">\n                                <span>To publication<\/span>\n                            <\/div>\n                        <\/div>\n                        <div class=\"wbk-query-author-container\">\n                            <span>\n                                Publication from Media Focus                            <\/span>\n                        <\/div>\n                    <\/a>\n                                        <a class=\"wbk-query-card \"\n                       href=\"https:\/\/werbekompass.ch\/en\/advertising-market-in-september-slightly-down-on-previous-year\/\"\n                         >\n                        <div class=\"wbk-card-inner-layer\">\n                            <div class=\"wbk-query-date-category-container\">\n                                <span class=\"wbk-query-date\">23.10.2025<\/span>\n                                <span class=\"wbk-query-category\">\n                                    Advertising market trend                                <\/span>\n                            <\/div>\n                            <div class=\"wbk-query-title-container\">\n                                <h4 class=\"wbk-query-title\">Advertising market in September slightly down on previous year<\/h4>\n                            <\/div>\n                            <div class=\"wbk-query-button-container\">\n                                <span>To publication<\/span>\n                            <\/div>\n                        <\/div>\n                        <div class=\"wbk-query-author-container\">\n                            <span>\n                                Publication from Media Focus                            <\/span>\n                        <\/div>\n                    <\/a>\n                                                <\/div>\n            <input type=\"hidden\" name=\"wbk_page\" class=\"js-wbk-query-pagination-input\" value=\"1\">\n                            <div class=\"wbk-query-load-more-button-container\">\n                    <div class=\"wbk-query-load-more-button js-wbk-query-load-more-button\" data-pagination=\"1\"><span>Load more<\/span><\/div>\n                <\/div>\n                    <\/form>\n    <\/div>\n    <\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-style-default is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-image-fill wbk-media-text-partner-promotion-block has-background\" style=\"background-color:#f2f2f2\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-near-black-color has-text-color has-link-color wp-elements-5e1bd472f0c83b0ae4bbac93248c5ec1\">Help shape the Werbekompass!<\/h2>\n\n\n\n<p class=\"has-near-black-color has-text-color has-link-color wp-elements-1900d247af652b28428310d2a070c61e wp-block-paragraph\">We invite you to become an active part of the Advertising Compass. Whether as a partner or by providing valuable feedback &#8211; your opinion helps us to constantly improve the Advertising Compass.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-nowrap is-layout-flex wp-container-core-buttons-is-layout-a1b15d37 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/werbekompass.ch\/partner\/\">Partners &#038; Associations<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/werbekompass.ch\/en\/become-a-partner\/\">Become partner<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:3em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-near-black-color has-text-color has-link-color wp-elements-93363302f97ab40b735d122776ed1e71 wp-block-paragraph\">Your feedback is important to us<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-ced902a9 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/werbekompass.ch\/en\/contact\/\">Feedback-Formular<\/a><\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/werbekompass.ch\/wp-content\/uploads\/2024\/05\/werbekompass-zielgruppe-social-media-ads-1024x683.png);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2024\/05\/werbekompass-zielgruppe-social-media-ads-1024x683.png\" alt=\"Junge Frau die ein Smartphone in den H\u00e4nden h\u00e4lt und vor einem Sofa am Boden sitzt und durch Social Media Werbung scrollt.\" class=\"wp-image-2655 size-full\" srcset=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2024\/05\/werbekompass-zielgruppe-social-media-ads-1024x683.png 1024w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2024\/05\/werbekompass-zielgruppe-social-media-ads-300x200.png 300w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2024\/05\/werbekompass-zielgruppe-social-media-ads-768x512.png 768w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2024\/05\/werbekompass-zielgruppe-social-media-ads-1536x1024.png 1536w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2024\/05\/werbekompass-zielgruppe-social-media-ads-2048x1366.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-default\">Discover news &#038; events here<\/h2>\n\n\n\n<div class=\"wp-block-group is-style-wbk-left-indentation-with-line is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-style-wbk-75-percentage-width is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">Keep up to date with the latest developments and events in the advertising market.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-turquoise-background-color has-background wp-element-button\" href=\"https:\/\/werbekompass.ch\/en\/news-events\/\">News and Events<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Publications&#038; studies Read the latest publications and studies that will help you deepen your knowledge of advertising. From industry reports and case studies to research papers &#8211; here you will find informative content to improve your advertising strategies. Discover news &#038; events here Keep up to date with the latest developments and events in the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":19,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-190479","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publications &amp; studies - Werbekompass<\/title>\n<meta name=\"description\" content=\"Read publications and studies that will help you deepen your knowledge of advertising. From industry reports to case studies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/werbekompass.ch\/en\/publications-studies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publications &amp; studies - Werbekompass\" \/>\n<meta property=\"og:description\" content=\"Read publications and studies that will help you deepen your knowledge of advertising. 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