{"id":190835,"date":"2024-01-24T08:32:38","date_gmt":"2024-01-24T08:32:38","guid":{"rendered":"https:\/\/werbekompass.ch\/?page_id=190835"},"modified":"2025-11-03T06:57:43","modified_gmt":"2025-11-03T06:57:43","slug":"news-events","status":"publish","type":"page","link":"https:\/\/werbekompass.ch\/en\/news-events\/","title":{"rendered":"News &#038; Events"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-layout-constrained wp-container-core-group-is-layout-150607c0 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-right:0px;padding-left:0px\"><div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/werbekompass.ch\/en\/\">Home<\/a><\/span>  <span class=\"breadcrumb_last\" aria-current=\"page\">News &#038; Events<\/span><\/span><\/div>\n\n\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-style-default is-layout-constrained wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading\">News <br>&#038; Events<\/h1>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-style-wbk-left-indentation-with-line is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Keep up to date with the latest developments and events in the advertising market. From industry news to specialist conferences and networking events &#8211; find out what&#8217;s happening in the Swiss advertising market.<\/p>\n\n\n\n<p>An overview of the planned B2B events in the communications and media industry can be found at SWISS MEDIA EVENTS.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-wbk-with-shadow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.swissmediaevents.ch\/\" target=\"_blank\" rel=\"noreferrer noopener\">To the SWISS MEDIA EVENTS event calendar<\/a><\/div>\n<\/div>\n\n\n\n<p><br>SWISS MEDIA EVENTS is an interactive platform to simplify your event planning. It offers a comprehensive overview of events from the media and communications industry in Switzerland, including information on organizers, target groups, size and venue.<\/p>\n\n\n\n<p>Please note that the dates indicate whether they are provisional or final.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#f2f2f2\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div  class=\"wbk-query-block wbk-query-block-not-loaded js-wbk-query-block alignfull\">\n        <div class=\"wbk-query-form-container\">\n        <form class=\"js-wbk-query-form\" action=\"https:\/\/werbekompass.ch\/en\/news-events\/\">\n            <input type=\"hidden\" name=\"wbk_post_type\" value=\"wbk_news_event\">\n            <div class=\"wbk-query-tags\">\n                                                        <input type=\"checkbox\" id=\"wbk-tag-term-199\" name=\"wbk_tag_terms[]\" value=\"199\" \/>\n                    <label class=\"wbk-query-tag\" for=\"wbk-tag-term-199\" style=\"background: #2dcfb7\">Print<\/label>\n                                                        <input type=\"checkbox\" id=\"wbk-tag-term-204\" name=\"wbk_tag_terms[]\" value=\"204\" \/>\n                    <label class=\"wbk-query-tag\" for=\"wbk-tag-term-204\" style=\"background: #696969\">TV<\/label>\n                                                        <input type=\"checkbox\" id=\"wbk-tag-term-198\" name=\"wbk_tag_terms[]\" value=\"198\" \/>\n                    <label class=\"wbk-query-tag\" for=\"wbk-tag-term-198\" style=\"background: #a8a8a9\">Out of Home<\/label>\n                                                        <input type=\"checkbox\" id=\"wbk-tag-term-200\" name=\"wbk_tag_terms[]\" value=\"200\" \/>\n                    <label class=\"wbk-query-tag\" for=\"wbk-tag-term-200\" style=\"background: #f0c334\">Radio<\/label>\n                                                        <input type=\"checkbox\" id=\"wbk-tag-term-197\" name=\"wbk_tag_terms[]\" value=\"197\" \/>\n                    <label class=\"wbk-query-tag\" for=\"wbk-tag-term-197\" style=\"background: #e97370\">Kino<\/label>\n                                                        <input type=\"checkbox\" id=\"wbk-tag-term-201\" name=\"wbk_tag_terms[]\" value=\"201\" \/>\n                    <label class=\"wbk-query-tag\" for=\"wbk-tag-term-201\" style=\"background: #3c78f8\">Search<\/label>\n                                                        <input type=\"checkbox\" id=\"wbk-tag-term-196\" name=\"wbk_tag_terms[]\" value=\"196\" \/>\n                    <label class=\"wbk-query-tag\" for=\"wbk-tag-term-196\" style=\"background: #2a59b8\">Display<\/label>\n                                                        <input type=\"checkbox\" id=\"wbk-tag-term-205\" name=\"wbk_tag_terms[]\" value=\"205\" \/>\n                    <label class=\"wbk-query-tag\" for=\"wbk-tag-term-205\" style=\"background: #162945\">YouTube<\/label>\n                                                        <input type=\"checkbox\" id=\"wbk-tag-term-202\" name=\"wbk_tag_terms[]\" value=\"202\" \/>\n                    <label class=\"wbk-query-tag\" for=\"wbk-tag-term-202\" style=\"background: #953f95\">Social Media<\/label>\n                                                        <input type=\"checkbox\" id=\"wbk-tag-term-203\" name=\"wbk_tag_terms[]\" value=\"203\" \/>\n                    <label class=\"wbk-query-tag\" for=\"wbk-tag-term-203\" style=\"background: #a51b1b\">Sponsoring<\/label>\n                            <\/div>\n            <div class=\"wbk-query-categories\">\n                                    <input type=\"checkbox\" id=\"wbk-term-194\" name=\"wbk_terms[]\" value=\"194\" \/>\n                    <label class=\"wbk-query-category\" for=\"wbk-term-194\">Partner Events<\/label>\n                                    <input type=\"checkbox\" id=\"wbk-term-195\" name=\"wbk_terms[]\" value=\"195\" \/>\n                    <label class=\"wbk-query-category\" for=\"wbk-term-195\">Partner News<\/label>\n                                    <input type=\"checkbox\" id=\"wbk-term-192\" name=\"wbk_terms[]\" value=\"192\" \/>\n                    <label class=\"wbk-query-category\" for=\"wbk-term-192\">Media Focus Event<\/label>\n                                    <input type=\"checkbox\" id=\"wbk-term-193\" name=\"wbk_terms[]\" value=\"193\" \/>\n                    <label class=\"wbk-query-category\" for=\"wbk-term-193\">Media Focus News<\/label>\n                                    <input type=\"checkbox\" id=\"wbk-term-191\" name=\"wbk_terms[]\" value=\"191\" \/>\n                    <label class=\"wbk-query-category\" for=\"wbk-term-191\">External News<\/label>\n                            <\/div>\n            <div class=\"wbk-query-search-container\">\n                <input type=\"text\" name=\"wbk_search\" class=\"js-wbk-search-input\" placeholder=\"Search ...\">\n            <\/div>\n            <div class=\"wbk-query-form-reset js-wbk-query-form-reset\">\n                <span>Reset<\/span>\n            <\/div>\n            <div class=\"wbk-query-form-result-grid js-wbk-query-form-result-grid\">\n                                                        <a class=\"wbk-query-card \"\n                       href=\"https:\/\/werbekompass.ch\/en\/news-events\/media-focus-is-expanding-the-sponsoring-statistics-with-audience-and-consumer-insights-from-wemf\/\"\n                         >\n                        <div class=\"wbk-card-inner-layer\">\n                            <div class=\"wbk-query-date-category-container\">\n                                <span class=\"wbk-query-date\">11.02.2026<\/span>\n                                <span class=\"wbk-query-category\">\n                                    Media Focus News                                <\/span>\n                            <\/div>\n                            <div class=\"wbk-query-title-container\">\n                                <h4 class=\"wbk-query-title\">Media Focus is expanding the sponsoring statistics with audience and consumer insights from WEMF.<\/h4>\n                            <\/div>\n                            <div class=\"wbk-query-button-container\">\n                                <span>To news<\/span>\n                            <\/div>\n                        <\/div>\n                        <div class=\"wbk-query-author-container\">\n                            <span>\n                                News from Nicole Brunold                            <\/span>\n                        <\/div>\n                    <\/a>\n                                        <a class=\"wbk-query-card \"\n                       href=\"https:\/\/werbekompass.ch\/en\/news-events\/sponsorship-statistics-set-new-standards-in-switzerland\/\"\n                         >\n                        <div class=\"wbk-card-inner-layer\">\n                            <div class=\"wbk-query-date-category-container\">\n                                <span class=\"wbk-query-date\">26.08.2025<\/span>\n                                <span class=\"wbk-query-category\">\n                                    Media Focus News                                <\/span>\n                            <\/div>\n                            <div class=\"wbk-query-title-container\">\n                                <h4 class=\"wbk-query-title\">Sponsoring statistics sets new standards in Switzerland<\/h4>\n                            <\/div>\n                            <div class=\"wbk-query-button-container\">\n                                <span>To news<\/span>\n                            <\/div>\n                        <\/div>\n                        <div class=\"wbk-query-author-container\">\n                            <span>\n                                News from Media Focus                            <\/span>\n                        <\/div>\n                    <\/a>\n                                        <a class=\"wbk-query-card \"\n                       href=\"https:\/\/werbekompass.ch\/en\/news-events\/media-focus-expands-theradio-gross-advertising-volume-with-digital-audio\/\"\n                         >\n                        <div class=\"wbk-card-inner-layer\">\n                            <div class=\"wbk-query-date-category-container\">\n                                <span class=\"wbk-query-date\">08.02.2024<\/span>\n                                <span class=\"wbk-query-category\">\n                                    Media Focus News                                <\/span>\n                            <\/div>\n                            <div class=\"wbk-query-title-container\">\n                                <h4 class=\"wbk-query-title\">Media Focus expands theradio gross advertising volume with digital audio.<\/h4>\n                            <\/div>\n                            <div class=\"wbk-query-button-container\">\n                                <span>To news<\/span>\n                            <\/div>\n                        <\/div>\n                        <div class=\"wbk-query-author-container\">\n                            <span>\n                                News from Media Focus                            <\/span>\n                        <\/div>\n                    <\/a>\n                                        <a class=\"wbk-query-card \"\n                       href=\"https:\/\/werbekompass.ch\/en\/news-events\/media-focus-now-also-reports-the-gross-advertising-volume-of-in-car-advertising\/\"\n                         >\n                        <div class=\"wbk-card-inner-layer\">\n                            <div class=\"wbk-query-date-category-container\">\n                                <span class=\"wbk-query-date\">25.05.2023<\/span>\n                                <span class=\"wbk-query-category\">\n                                    Media Focus News                                <\/span>\n                            <\/div>\n                            <div class=\"wbk-query-title-container\">\n                                <h4 class=\"wbk-query-title\">Media Focus now also reports the gross advertising volume of in-car advertising.<\/h4>\n                            <\/div>\n                            <div class=\"wbk-query-button-container\">\n                                <span>To news<\/span>\n                            <\/div>\n                        <\/div>\n                        <div class=\"wbk-query-author-container\">\n                            <span>\n                                News from Media Focus                            <\/span>\n                        <\/div>\n                    <\/a>\n                                        <a class=\"wbk-query-card \"\n                       href=\"https:\/\/werbekompass.ch\/en\/news-events\/new-extension-of-the-display-delivery-statistics\/\"\n                         >\n                        <div class=\"wbk-card-inner-layer\">\n                            <div class=\"wbk-query-date-category-container\">\n                                <span class=\"wbk-query-date\">15.03.2023<\/span>\n                                <span class=\"wbk-query-category\">\n                                    Media Focus News                                <\/span>\n                            <\/div>\n                            <div class=\"wbk-query-title-container\">\n                                <h4 class=\"wbk-query-title\">New extension of the display delivery statistics<\/h4>\n                            <\/div>\n                            <div class=\"wbk-query-button-container\">\n                                <span>To news<\/span>\n                            <\/div>\n                        <\/div>\n                        <div class=\"wbk-query-author-container\">\n                            <span>\n                                News from Media Focus                            <\/span>\n                        <\/div>\n                    <\/a>\n                                        <a class=\"wbk-query-card \"\n                       href=\"https:\/\/werbekompass.ch\/en\/news-events\/zusammenarbeit-media-focus-und-swissfundraising\/\"\n                         >\n                        <div class=\"wbk-card-inner-layer\">\n                            <div class=\"wbk-query-date-category-container\">\n                                <span class=\"wbk-query-date\">28.07.2022<\/span>\n                                <span class=\"wbk-query-category\">\n                                    Media Focus News                                <\/span>\n                            <\/div>\n                            <div class=\"wbk-query-title-container\">\n                                <h4 class=\"wbk-query-title\">Zusammenarbeit Media Focus und Swissfundraising<\/h4>\n                            <\/div>\n                            <div class=\"wbk-query-button-container\">\n                                <span>To news<\/span>\n                            <\/div>\n                        <\/div>\n                        <div class=\"wbk-query-author-container\">\n                            <span>\n                                News from Media Focus                            <\/span>\n                        <\/div>\n                    <\/a>\n                                        <a class=\"wbk-query-card \"\n                       href=\"https:\/\/werbekompass.ch\/en\/news-events\/collaboration-between-media-focus-and-livesystems\/\"\n                         >\n                        <div class=\"wbk-card-inner-layer\">\n                            <div class=\"wbk-query-date-category-container\">\n                                <span class=\"wbk-query-date\">21.04.2022<\/span>\n                                <span class=\"wbk-query-category\">\n                                    Media Focus News                                <\/span>\n                            <\/div>\n                            <div class=\"wbk-query-title-container\">\n                                <h4 class=\"wbk-query-title\">Collaboration between Media Focus and Livesystems<\/h4>\n                            <\/div>\n                            <div class=\"wbk-query-button-container\">\n                                <span>To news<\/span>\n                            <\/div>\n                        <\/div>\n                        <div class=\"wbk-query-author-container\">\n                            <span>\n                                News from Media Focus                            <\/span>\n                        <\/div>\n                    <\/a>\n                                                <\/div>\n            <input type=\"hidden\" name=\"wbk_page\" class=\"js-wbk-query-pagination-input\" value=\"1\">\n                    <\/form>\n    <\/div>\n    <\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-style-default is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-image-fill wbk-media-text-partner-promotion-block has-background\" style=\"background-color:#f2f2f2\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-near-black-color has-text-color has-link-color wp-elements-5e1bd472f0c83b0ae4bbac93248c5ec1\">Help shape the Werbekompass!<\/h2>\n\n\n\n<p class=\"has-near-black-color has-text-color has-link-color wp-elements-1900d247af652b28428310d2a070c61e\">We invite you to become an active part of the Advertising Compass. Whether as a partner or by providing valuable feedback &#8211; your opinion helps us to constantly improve the Advertising Compass.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-nowrap is-layout-flex wp-container-core-buttons-is-layout-fc9f69e7 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/werbekompass.ch\/partner\/\">Partners &#038; Associations<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/werbekompass.ch\/en\/become-a-partner\/\">Become partner<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:3em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-near-black-color has-text-color has-link-color wp-elements-93363302f97ab40b735d122776ed1e71\">Your feedback is important to us<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-bc8e6f51 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/werbekompass.ch\/en\/contact\/\">Feedback-Formular<\/a><\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/werbekompass.ch\/wp-content\/uploads\/2024\/05\/werbekompass-zielgruppe-social-media-ads-1024x683.png);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2024\/05\/werbekompass-zielgruppe-social-media-ads-1024x683.png\" alt=\"Junge Frau die ein Smartphone in den H\u00e4nden h\u00e4lt und vor einem Sofa am Boden sitzt und durch Social Media Werbung scrollt.\" class=\"wp-image-2655 size-full\" srcset=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2024\/05\/werbekompass-zielgruppe-social-media-ads-1024x683.png 1024w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2024\/05\/werbekompass-zielgruppe-social-media-ads-300x200.png 300w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2024\/05\/werbekompass-zielgruppe-social-media-ads-768x512.png 768w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2024\/05\/werbekompass-zielgruppe-social-media-ads-1536x1024.png 1536w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2024\/05\/werbekompass-zielgruppe-social-media-ads-2048x1366.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Stay informed about our publications and studies<\/h2>\n\n\n\n<div class=\"wp-block-group is-style-wbk-left-indentation-with-line is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Read the latest publications and studies that will help you deepen your knowledge of advertising. From industry reports and case studies to research papers &#8211; here you will find informative content to improve your advertising strategies.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-turquoise-background-color has-background wp-element-button\" href=\"https:\/\/werbekompass.ch\/en\/publications-studies\/\">Publications and studies<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>News &#038; Events Keep up to date with the latest developments and events in the advertising market. From industry news to specialist conferences and networking events &#8211; find out what&#8217;s happening in the Swiss advertising market. An overview of the planned B2B events in the communications and media industry can be found at SWISS MEDIA [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":16,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-190835","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News &amp; Events - Werbekompass<\/title>\n<meta name=\"description\" content=\"Stay up to date with the latest developments and events in the Swiss advertising market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/werbekompass.ch\/en\/news-events\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News &amp; 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