{"id":109455,"date":"2023-12-19T08:51:21","date_gmt":"2023-12-19T08:51:21","guid":{"rendered":"https:\/\/mediafocus.ch\/?p=109455"},"modified":"2024-10-07T14:42:06","modified_gmt":"2024-10-07T14:42:06","slug":"out-of-home-performed-well","status":"publish","type":"post","link":"https:\/\/werbekompass.ch\/en\/out-of-home-performed-well\/","title":{"rendered":"Out of Home performed well"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"482\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Titelbild-EN.png\" alt=\"\" class=\"wp-image-65214\" srcset=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/04\/Titelbild-EN.png 710w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/04\/Titelbild-EN-300x204.png 300w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Just like October 2023, November as a whole was also behind last year\u2019s strong result (-29.5%), closing at CHF 558 million gross.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This trend is mainly due to the <strong>Search<\/strong> online media group. Google has implemented major updates that are having a huge impact on gross advertising volume. Due to these large fluctuations, a comparison cannot be made with the previous year \/ month, unfortunately.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, if we just focus on traditional media, November 2023 was again the strongest month for advertising to date, with an increase of 3.7 percent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Out of Home (+38%) and Radio (+8%) media groups performed well in November.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All other media groups recorded slight declines, however.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In terms of sectors, <strong>Tobacco Products<\/strong> (+45.7%), <strong>Cleaning<\/strong> (+43.6%) and <strong>Transport Companies<\/strong> (+22.5%) recorded the greatest growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a year-on-year comparison, the advertising market (traditional and online) fell by 10.7 percent, closing at CHF 5,650.8 million gross.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, a look at the traditional advertising market reveals a stable level for the whole year compared to the previous year, with a slight increase of 1 percent. We are excited to see what December brings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Advertising pressure in the market as a whole<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Advertising pressure development up to November 2023 in CHF million gross<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/12\/EN-WMT-November-2023-Gesamtmarkt.png\" alt=\"\" class=\"wp-image-89457\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/12\/EN-WMT-November-2023-Gesamtmarkt-Tabelle-1.png\" alt=\"\" class=\"wp-image-89513\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Cleaning and Tobacco on a high<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As in October, only six sectors increased in November compared to the same month last year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Following last month\u2019s sharp rise (+40.2%), the <strong>Cleaning sector<\/strong> continued its significant growth in November (+43.6%). Only the <strong>Tobacco sector<\/strong> recorded an even higher increase (+45.7%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Transport operators<\/strong> also maintained an upward trend (+22.5%), followed by <strong>Events<\/strong> (+6.8%), <strong>Food<\/strong> (+1.9%) and <strong>Cosmetics &#038; toiletries<\/strong> (+0.2%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>15 sectors performed more weakly in November<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the sectors that performed more weakly, the picture was also similar to that in October.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Fashion &#038; sport<\/strong> sector recorded the sharpest fall in October (-46.1%) and continued this trend in November (-60%). Once again followed by <strong>Services <\/strong>(-57.2%), the<strong> Energy sector<\/strong> (-50.6%) and <strong>Leisure, gastronomy and tourism<\/strong>(-48.4%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Advertising pressure also declined in the Construction, Industry and Furnishings (-47.9%), <strong>Digital &#038; household<\/strong> (-47.6%) and<strong> Vehicles <\/strong>(-33.2%) sectors. <strong><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/12\/EN-WMT-November-2023-Branchen-2.png\" alt=\"\" class=\"wp-image-89516\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Top advertisers and products<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The top advertisers and most advertised products and services (excluding range, image and other advertising) in November<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/12\/EN-WMT-November-2023-Top-Werbungtreibende.png\" alt=\"\" class=\"wp-image-89466\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/12\/EN-WMT-November-2023-Top-Produkte.png\" alt=\"\" class=\"wp-image-89469\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Media mix<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Media mix for November 2023<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/12\/EN-WMT-November-2023-Media-Mix.png\" alt=\"\" class=\"wp-image-89472\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Contact: <a href=\"mailto:mediafocus@mediafocus.ch\">mediafocus@mediafocus.ch<\/a>, Tel.: +41 43 322 27 50<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/werbekompass.ch\/en\/jahresresume-2023\/\">Annual summary 2023<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/werbekompass.ch\/en\/werbemarkt-trend-oktober-2023\/\">Advertising Market Trend Oktober<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Just like October 2023, November as a whole was also behind last year\u2019s strong result (-29.5%), closing at CHF 558 million gross. This trend is mainly due to the Search online media group. Google has implemented major updates that are having a huge impact on gross advertising volume. Due to these large fluctuations, a comparison [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[178,96],"tags":[],"class_list":["post-109455","post","type-post","status-publish","format-standard","hentry","category-advertising-market-trend","category-publications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Out of Home performed well - Werbekompass<\/title>\n<meta name=\"description\" content=\"Advertising Market Trend November 2023 with the Media Mix, Top Products, Advertisers and Industries for the month of May.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/werbekompass.ch\/en\/out-of-home-performed-well\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Out of Home performed well - Werbekompass\" \/>\n<meta property=\"og:description\" content=\"Advertising Market Trend November 2023 with the Media Mix, Top Products, Advertisers and Industries for the month of May.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/werbekompass.ch\/en\/out-of-home-performed-well\/\" \/>\n<meta property=\"og:site_name\" content=\"Werbekompass\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-19T08:51:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-07T14:42:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Titelbild-EN.png\" \/>\n<meta name=\"author\" content=\"Media Focus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Media Focus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/werbekompass.ch\\\/en\\\/out-of-home-performed-well\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/werbekompass.ch\\\/en\\\/out-of-home-performed-well\\\/\"},\"author\":{\"name\":\"Media Focus\",\"@id\":\"https:\\\/\\\/werbekompass.ch\\\/en\\\/#\\\/schema\\\/person\\\/6a9965f3fa4e754ab6d4e61a669060e0\"},\"headline\":\"Out of Home performed well\",\"datePublished\":\"2023-12-19T08:51:21+00:00\",\"dateModified\":\"2024-10-07T14:42:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/werbekompass.ch\\\/en\\\/out-of-home-performed-well\\\/\"},\"wordCount\":369,\"image\":{\"@id\":\"https:\\\/\\\/werbekompass.ch\\\/en\\\/out-of-home-performed-well\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mediafocus.ch\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Titelbild-EN.png\",\"articleSection\":[\"Advertising market trend\",\"Media Focus Publications\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/werbekompass.ch\\\/en\\\/out-of-home-performed-well\\\/\",\"url\":\"https:\\\/\\\/werbekompass.ch\\\/en\\\/out-of-home-performed-well\\\/\",\"name\":\"Out of Home performed well - Werbekompass\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/werbekompass.ch\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/werbekompass.ch\\\/en\\\/out-of-home-performed-well\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/werbekompass.ch\\\/en\\\/out-of-home-performed-well\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mediafocus.ch\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Titelbild-EN.png\",\"datePublished\":\"2023-12-19T08:51:21+00:00\",\"dateModified\":\"2024-10-07T14:42:06+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/werbekompass.ch\\\/en\\\/#\\\/schema\\\/person\\\/6a9965f3fa4e754ab6d4e61a669060e0\"},\"description\":\"Advertising Market Trend November 2023 with the Media Mix, Top Products, Advertisers and Industries for the month of May.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/werbekompass.ch\\\/en\\\/out-of-home-performed-well\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/werbekompass.ch\\\/en\\\/out-of-home-performed-well\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/werbekompass.ch\\\/en\\\/out-of-home-performed-well\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mediafocus.ch\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Titelbild-EN.png\",\"contentUrl\":\"https:\\\/\\\/mediafocus.ch\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Titelbild-EN.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/werbekompass.ch\\\/en\\\/out-of-home-performed-well\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/werbekompass.ch\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Out of Home performed well\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/werbekompass.ch\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/werbekompass.ch\\\/en\\\/\",\"name\":\"Werbekompass\",\"description\":\"Wichtige Begriffe aus der Werbung und Medien\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/werbekompass.ch\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/werbekompass.ch\\\/en\\\/#\\\/schema\\\/person\\\/6a9965f3fa4e754ab6d4e61a669060e0\",\"name\":\"Media Focus\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8ec154e3c74cc275b9bfed07fce8c8e2225c5b9cd512d65b3b727263274ae22e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8ec154e3c74cc275b9bfed07fce8c8e2225c5b9cd512d65b3b727263274ae22e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8ec154e3c74cc275b9bfed07fce8c8e2225c5b9cd512d65b3b727263274ae22e?s=96&d=mm&r=g\",\"caption\":\"Media Focus\"},\"url\":\"https:\\\/\\\/werbekompass.ch\\\/en\\\/author\\\/media-focus\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Out of Home performed well - Werbekompass","description":"Advertising Market Trend November 2023 with the Media Mix, Top Products, Advertisers and Industries for the month of May.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/werbekompass.ch\/en\/out-of-home-performed-well\/","og_locale":"en_US","og_type":"article","og_title":"Out of Home performed well - Werbekompass","og_description":"Advertising Market Trend November 2023 with the Media Mix, Top Products, Advertisers and Industries for the month of May.","og_url":"https:\/\/werbekompass.ch\/en\/out-of-home-performed-well\/","og_site_name":"Werbekompass","article_published_time":"2023-12-19T08:51:21+00:00","article_modified_time":"2024-10-07T14:42:06+00:00","og_image":[{"url":"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Titelbild-EN.png","type":"","width":"","height":""}],"author":"Media Focus","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Media Focus","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/werbekompass.ch\/en\/out-of-home-performed-well\/#article","isPartOf":{"@id":"https:\/\/werbekompass.ch\/en\/out-of-home-performed-well\/"},"author":{"name":"Media Focus","@id":"https:\/\/werbekompass.ch\/en\/#\/schema\/person\/6a9965f3fa4e754ab6d4e61a669060e0"},"headline":"Out of Home performed well","datePublished":"2023-12-19T08:51:21+00:00","dateModified":"2024-10-07T14:42:06+00:00","mainEntityOfPage":{"@id":"https:\/\/werbekompass.ch\/en\/out-of-home-performed-well\/"},"wordCount":369,"image":{"@id":"https:\/\/werbekompass.ch\/en\/out-of-home-performed-well\/#primaryimage"},"thumbnailUrl":"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Titelbild-EN.png","articleSection":["Advertising market trend","Media Focus Publications"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/werbekompass.ch\/en\/out-of-home-performed-well\/","url":"https:\/\/werbekompass.ch\/en\/out-of-home-performed-well\/","name":"Out of Home performed well - Werbekompass","isPartOf":{"@id":"https:\/\/werbekompass.ch\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/werbekompass.ch\/en\/out-of-home-performed-well\/#primaryimage"},"image":{"@id":"https:\/\/werbekompass.ch\/en\/out-of-home-performed-well\/#primaryimage"},"thumbnailUrl":"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Titelbild-EN.png","datePublished":"2023-12-19T08:51:21+00:00","dateModified":"2024-10-07T14:42:06+00:00","author":{"@id":"https:\/\/werbekompass.ch\/en\/#\/schema\/person\/6a9965f3fa4e754ab6d4e61a669060e0"},"description":"Advertising Market Trend November 2023 with the Media Mix, Top Products, Advertisers and Industries for the month of May.","breadcrumb":{"@id":"https:\/\/werbekompass.ch\/en\/out-of-home-performed-well\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/werbekompass.ch\/en\/out-of-home-performed-well\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/werbekompass.ch\/en\/out-of-home-performed-well\/#primaryimage","url":"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Titelbild-EN.png","contentUrl":"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Titelbild-EN.png"},{"@type":"BreadcrumbList","@id":"https:\/\/werbekompass.ch\/en\/out-of-home-performed-well\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/werbekompass.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Out of Home performed well"}]},{"@type":"WebSite","@id":"https:\/\/werbekompass.ch\/en\/#website","url":"https:\/\/werbekompass.ch\/en\/","name":"Werbekompass","description":"Wichtige Begriffe aus der Werbung und Medien","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/werbekompass.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/werbekompass.ch\/en\/#\/schema\/person\/6a9965f3fa4e754ab6d4e61a669060e0","name":"Media Focus","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/8ec154e3c74cc275b9bfed07fce8c8e2225c5b9cd512d65b3b727263274ae22e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8ec154e3c74cc275b9bfed07fce8c8e2225c5b9cd512d65b3b727263274ae22e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8ec154e3c74cc275b9bfed07fce8c8e2225c5b9cd512d65b3b727263274ae22e?s=96&d=mm&r=g","caption":"Media Focus"},"url":"https:\/\/werbekompass.ch\/en\/author\/media-focus\/"}]}},"_links":{"self":[{"href":"https:\/\/werbekompass.ch\/en\/wp-json\/wp\/v2\/posts\/109455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/werbekompass.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/werbekompass.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/werbekompass.ch\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/werbekompass.ch\/en\/wp-json\/wp\/v2\/comments?post=109455"}],"version-history":[{"count":1,"href":"https:\/\/werbekompass.ch\/en\/wp-json\/wp\/v2\/posts\/109455\/revisions"}],"predecessor-version":[{"id":190398,"href":"https:\/\/werbekompass.ch\/en\/wp-json\/wp\/v2\/posts\/109455\/revisions\/190398"}],"wp:attachment":[{"href":"https:\/\/werbekompass.ch\/en\/wp-json\/wp\/v2\/media?parent=109455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/werbekompass.ch\/en\/wp-json\/wp\/v2\/categories?post=109455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/werbekompass.ch\/en\/wp-json\/wp\/v2\/tags?post=109455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}