{"id":11106,"date":"2022-07-20T13:05:30","date_gmt":"2022-07-20T11:05:30","guid":{"rendered":"https:\/\/mediafocus.ch\/?p=11106"},"modified":"2024-10-08T12:47:15","modified_gmt":"2024-10-08T12:47:15","slug":"werbemarkt-trend-juni-2022","status":"publish","type":"post","link":"https:\/\/werbekompass.ch\/en\/werbemarkt-trend-juni-2022\/","title":{"rendered":"First six months of the advertising year close on a positive note"},"content":{"rendered":"\n

Highlights in June<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

At a gross value of CHF 482.7 million, the advertising month of June has closed out 15.6 percent above the previous year\u2019s figure. With this, the major upward trajectory of the first five months has slowed somewhat.<\/p>\n\n\n\n

Unlike in pre-Covid times, we have not seen the significant drop in advertising pressure normally experienced in June. On a sector level, the largest gains have been seen in tobacco products, energy<\/strong>, telecommunications<\/strong> and events<\/strong>.<\/p>\n\n\n\n

The outcome of the first six months of the advertising year has been revealed: the first half of the 2022 advertising year closed out at a gross value of CHF 3,149.8 million. This puts the Swiss advertising market 41.3 percent above its figure for the previous year, 37.6 percent above 2020 and even 8.6 percent above 2019.<\/p>\n\n\n\n



Advertising Pressure in the market as a whole<\/strong>
Development of Advertising Pressure as per June 2022 in million francs (gross)<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n



Retail makes major gains<\/strong><\/strong><\/p>\n\n\n\n

Sixteen sectors were able to increase their advertising pressure in June. In particular, tobacco products<\/strong> (+163.6%), energy<\/strong> (123.0%) and telecommunications<\/strong> (108.7%) forged ahead with their advertising, seeing a triple-figure increase in advertising pressure. Events<\/strong> (+88.3%) also saw an uptick once again.<\/p>\n\n\n\n

The top three industries are retail<\/strong> (+24.3%), leisure, gastronomy, tourism<\/strong> (+33.8%) and construction, industry, furnishings<\/strong> (+63.1%), all of which had a double-digit boost in advertising pressure in June.<\/p>\n\n\n\n

These sectors have all got a place on the podium YTD, too: here, retail<\/strong> is the clear leader of the pack, with construction, industry, furnishings<\/strong> and leisure, gastronomy, tourism<\/strong> some way behind.<\/p>\n\n\n\n

Cleaning continues to tail off<\/strong><\/strong><\/p>\n\n\n\n

Five sectors have seen less advertising pressure compared to June last year. The largest drop can be seen in the food<\/strong> sector (-35.2%). In absolute values, this negative development has been primarily driven by the following product segments: chocolate bars, cheese (hard + sliced), pralines, cheese (soft) and baked goods (sweet\/biscuits).<\/p>\n\n\n\n

As in previous months, the cleaning<\/strong> sector (-30.8%) has experienced a significant decline. The same applies YTD (-37.6%), putting it among the lowest-ranking sectors.<\/p>\n\n\n\n

June\u2019s losers in the advertising domain also include initiatives & campaigns<\/strong> (-26.7%), cosmetics and toiletries<\/strong> (-26.3%) and public transport<\/strong> (-7.4%).<\/p>\n\n\n\n

The automotive sector<\/strong> (-4.8%) is the only other industry slightly below its 2021 YTD figure.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n



Top of the month<\/strong><\/p>\n\n\n\n


The top advertisers and most widely advertised products and services (excluding range, image and collective categories) in June<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n


Media Mix <\/strong><\/p>\n\n\n\n

Media Mix for the month of June<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\n
Annual review 2021<\/a><\/div>\n<\/div>\n\n\n\n
\n
Advertising Market Trend May<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Highlights in June At a gross value of CHF 482.7 million, the advertising month of June has closed out 15.6 percent above the previous year\u2019s figure. With this, the major upward trajectory of the first five months has slowed somewhat. Unlike in pre-Covid times, we have not seen the significant drop in advertising pressure normally […]<\/p>\n","protected":false},"author":12,"featured_media":8479,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[178],"tags":[],"class_list":["post-11106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising-market-trend"],"acf":[],"yoast_head":"\nFirst six months of the advertising year close on a positive note - Werbekompass<\/title>\n<meta name=\"description\" content=\"Advertising Market Trend June 2022 with the Media Mix, Top Products, Advertisers and Industries for the month of June.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/werbekompass.ch\/en\/werbemarkt-trend-juni-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"First six months of the advertising year close on a positive note - 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