{"id":126222,"date":"2024-01-19T17:11:33","date_gmt":"2024-01-19T17:11:33","guid":{"rendered":"https:\/\/mediafocus.ch\/?p=126222"},"modified":"2024-10-07T14:40:57","modified_gmt":"2024-10-07T14:40:57","slug":"highlights-in-december-2023","status":"publish","type":"post","link":"https:\/\/werbekompass.ch\/en\/highlights-in-december-2023\/","title":{"rendered":"Highlights in December 2023"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"482\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Titelbild-EN.png\" alt=\"\" class=\"wp-image-65214\" srcset=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/04\/Titelbild-EN.png 710w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/04\/Titelbild-EN-300x204.png 300w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In the Search segment, a direct comparison with the previous year is problematic due to the ongoing adjustments and updates that Google made, particularly in the second half of 2023. These continuous changes, which were also documented in detail in the media, led to significant fluctuations in the search results. A direct comparison with 2022 is therefore not meaningful. However, despite its dynamic nature, 2023 itself provides a basis for internal comparisons and analyses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We therefore recommend that you read our 2023 annual summary.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Advertising pressure in the market as a whole<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Advertising pressure development up to December 2023 in CHF million gross<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/02\/EN-Werbemarkt-Dezember-2023-Gesamtmarkt-Grafik.png\" alt=\"\" class=\"wp-image-128917\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/02\/EN-Werbemarkt-Dezember-2023-Gesamtmarkt-Tabelle.png\" alt=\"\" class=\"wp-image-128920\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong><strong><br>Sector ranking<\/strong><\/strong><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/02\/EN-Werbemarkt-Dezember-2023-Branchen.png\" alt=\"\" class=\"wp-image-128923\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Top advertisers and products<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The top advertisers and most advertised products and services (excluding range, image and other advertising) in December<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/02\/EN-Werbemarkt-Dezember-2023-Top-Werbungtreibende.png\" alt=\"\" class=\"wp-image-128926\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/02\/EN-Werbemarkt-Dezember-2023-Top-Produkte.png\" alt=\"\" class=\"wp-image-128929\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Media mix<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Media mix for December 2023<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/02\/EN-Werbemarkt-Dezember-2023-Media-Mix.png\" alt=\"\" class=\"wp-image-128932\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Contact: <a href=\"mailto:mediafocus@mediafocus.ch\">mediafocus@mediafocus.ch<\/a>, Tel.: +41 43 322 27 50<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/werbekompass.ch\/en\/jahresresume-2023\/\">Annual summary 2023<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/werbekompass.ch\/en\/werbemarkt-trend-november-2023\/\">Advertising Market Trend November<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In the Search segment, a direct comparison with the previous year is problematic due to the ongoing adjustments and updates that Google made, particularly in the second half of 2023. These continuous changes, which were also documented in detail in the media, led to significant fluctuations in the search results. A direct comparison with 2022 [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[178,96],"tags":[],"class_list":["post-126222","post","type-post","status-publish","format-standard","hentry","category-advertising-market-trend","category-publications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Highlights in December 2023 - Werbekompass<\/title>\n<meta name=\"description\" content=\"Advertising Market Trend December 2023 with the Media Mix, Top Products, Advertisers and Industries for the month of December.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/werbekompass.ch\/en\/highlights-in-december-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Highlights in December 2023 - Werbekompass\" \/>\n<meta property=\"og:description\" content=\"Advertising Market Trend December 2023 with the Media Mix, Top Products, Advertisers and Industries for the month of December.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/werbekompass.ch\/en\/highlights-in-december-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Werbekompass\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-19T17:11:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-07T14:40:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Titelbild-EN.png\" \/>\n<meta name=\"author\" content=\"Media Focus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Media Focus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/werbekompass.ch\\\/en\\\/highlights-in-december-2023\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/werbekompass.ch\\\/en\\\/highlights-in-december-2023\\\/\"},\"author\":{\"name\":\"Media Focus\",\"@id\":\"https:\\\/\\\/werbekompass.ch\\\/en\\\/#\\\/schema\\\/person\\\/6a9965f3fa4e754ab6d4e61a669060e0\"},\"headline\":\"Highlights in December 2023\",\"datePublished\":\"2024-01-19T17:11:33+00:00\",\"dateModified\":\"2024-10-07T14:40:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/werbekompass.ch\\\/en\\\/highlights-in-december-2023\\\/\"},\"wordCount\":141,\"image\":{\"@id\":\"https:\\\/\\\/werbekompass.ch\\\/en\\\/highlights-in-december-2023\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mediafocus.ch\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Titelbild-EN.png\",\"articleSection\":[\"Advertising market trend\",\"Media Focus Publications\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/werbekompass.ch\\\/en\\\/highlights-in-december-2023\\\/\",\"url\":\"https:\\\/\\\/werbekompass.ch\\\/en\\\/highlights-in-december-2023\\\/\",\"name\":\"Highlights in December 2023 - 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