{"id":183845,"date":"2024-08-29T12:00:00","date_gmt":"2024-08-29T10:00:00","guid":{"rendered":"https:\/\/mediafocus.ch\/?p=183845"},"modified":"2024-10-07T14:26:25","modified_gmt":"2024-10-07T14:26:25","slug":"switzerland-brand-trends-h1-2024","status":"publish","type":"post","link":"https:\/\/werbekompass.ch\/en\/switzerland-brand-trends-h1-2024\/","title":{"rendered":"Switzerland Brand Trends                                  H1 2024"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/08\/EN_Markentrend-H1-2024-Titelbild-1024x429.png\" alt=\"\" class=\"wp-image-184291\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:24% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/08\/Kreis-H1-2024-5.png\" alt=\"\" class=\"wp-image-184285 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong><strong>Total brand visibility 4.5 billion: \u2300 14.0 million per brand<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The total brand visibility of the 320 recorded brands amounted to CHF 4.5 billion gross in the first half of 2024.<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:24% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/08\/Ratio-5.png\" alt=\"\" class=\"wp-image-184282 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong><strong>Paid-earned ratio in favor of earned media<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Earned media accounts for 67% of total visibility, which corresponds to CHF 3.0 billion. This contrasts with CHF 1.5 billion in gross advertising pressure (33%).<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:24% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/08\/H1-H1-1.png\" alt=\"\" class=\"wp-image-184288 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong><strong>Reduction in visibility from H1 2023 to H1 2024<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Overall visibility fell by -6.7% in the first half of 2024 compared to the first six months of 2023. There was a decline in both paid presence&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; (-8.4%) and earned presence (-5.8%). This is mainly due to the UBS\/CS merger in 2023 and its media discussion. In percentage terms, the highest increase in visibility was in the <strong>Leisure, gastronomy, tourism <\/strong>sector (+51%), followed by the <strong>Optics &#038; Acoustics <\/strong>sector (+34%). In contrast, the <strong>Wholesale distributors <\/strong>sector recorded the highest decrease in visibility (-67%), followed by the <strong>Tobacco<\/strong> sector (-49%).<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can find the entire evaluation including exciting &#8220;Battles of the Brands&#8221; in our Brand Trend H1 2024.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/08\/EN_Markentrend-H1-2024.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Brand Trends H1 2024<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Total brand visibility 4.5 billion: \u2300 14.0 million per brand The total brand visibility of the 320 recorded brands amounted to CHF 4.5 billion gross in the first half of 2024. Paid-earned ratio in favor of earned media Earned media accounts for 67% of total visibility, which corresponds to CHF 3.0 billion. This contrasts with [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":183933,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[],"class_list":["post-183845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-trend"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Switzerland Brand Trends                 H1 2024 - Werbekompass<\/title>\n<meta name=\"description\" content=\"Media Focus publishes the gross total visibility of advertising and communications for over 300 brands for H1 2024\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/werbekompass.ch\/en\/switzerland-brand-trends-h1-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Switzerland Brand Trends                 H1 2024 - 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