{"id":190371,"date":"2022-08-18T08:03:00","date_gmt":"2022-08-18T08:03:00","guid":{"rendered":"https:\/\/werbekompass.ch\/?p=190371"},"modified":"2024-10-08T12:45:17","modified_gmt":"2024-10-08T12:45:17","slug":"gross-advertising-pressure-dips-slightly-in-summer-2","status":"publish","type":"post","link":"https:\/\/werbekompass.ch\/en\/gross-advertising-pressure-dips-slightly-in-summer-2\/","title":{"rendered":"Gross advertising pressure dips slightly in summer"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Highlights in July<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"482\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/03\/Titelbild-EN-2022.png\" alt=\"\" class=\"wp-image-7517\" srcset=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2022\/03\/Titelbild-EN-2022.png 710w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2022\/03\/Titelbild-EN-2022-300x204.png 300w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">At a gross value of CHF 398.5 million, the advertising month of July has closed out 9.6 percent above the previous year\u2019s figure \u2013<br>the lowest percentage increase of the year thus far. This is hardly surprising, as the Olympic Games gave the advertising market an additional boost during this period last year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As in previous years, the summer slump has also impacted advertising pressure, which dropped by 17.4% compared to the previous month, June.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>tobacco <\/strong>(-80.9%), <strong>telecommunications<\/strong> (-54.9%) and <strong>automotive<\/strong> (-38.0%) sectors similarly displayed less advertising pressure than in June. <strong>Energy<\/strong> was the only sector to record a major uptick, at 9.2%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From January to July 2022, total gross advertising pressure amounted to CHF 3,550 million, up 36.9% on the same period in the previous year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:25px\"><br><br><strong>Advertising Pressure in the market as a whole<\/strong><br>Development of Advertising Pressure as per July 2022 in million francs (gross)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/08\/19_08_2022_EN_Gesamtmarkt-1024x944.png\" alt=\"\" class=\"wp-image-16953\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/08\/19_08_2022_EN_Gesamtmarkt-Tabelle-1024x486.png\" alt=\"\" class=\"wp-image-16956\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:25px\"><br><br><strong>Retail continues to see the highest advertising pressure<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fifteen out of twenty-one sectors saw higher advertising pressure in July than in the same month in the previous year, with the <strong>energy sector<\/strong> experiencing the biggest rise (+50.7%).&nbsp; <strong>Construction, industry and furnishings<\/strong> (+45.2%) saw the second-highest percentage increase, putting this sector in second place in the overall annual ranking, behind <strong>retail<\/strong> (+25.7%). <strong>Leisure, gastronomy and tourism<\/strong> took third place, with the sector\u2019s advertising pressure increasing by 11.9% in July.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These three sectors kept their advertising pressure at high levels, putting them even further ahead of the rest of the advertising market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:25px\"><strong>Six sectors with less advertising pressure compared to last year <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Six sectors saw less advertising pressure compared to July last year. The most marked dip was in the <strong>cleaning<\/strong> sector (-50.7%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>food<\/strong> sector also experienced a further drop in advertising pressure in July (-12.9%). <strong>Initiatives and campaigns <\/strong>(-15.3%), <strong>automotive<\/strong> (-14.3%), <strong>cosmetics and toiletries<\/strong> (-9.7%) and <strong>telecommunications<\/strong> (-15.5%) were in the same boat.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/08\/19_08_2022_EN_Branchen-1024x546.png\" alt=\"\" class=\"wp-image-16959\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:25px\"><br><br><strong>Top of the month<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>The top advertisers and most widely advertised products and services (excluding range, image and collective categories) in July<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/08\/19_08_2022_EN_Werbungtreibende-1-1024x388.png\" alt=\"\" class=\"wp-image-16971\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/08\/19_08_2022_EN_Produkte-1024x366.png\" alt=\"\" class=\"wp-image-16965\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:25px\"><br><strong>Media Mix <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Media Mix for the month of July<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/08\/19_08_2022_EN_Media-Mix.png\" alt=\"\" class=\"wp-image-16968\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/werbekompass.ch\/en\/jahresresume-schweizer-werbemarktvon-cao-tina-fixle\/\">Annual review 2021<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/werbekompass.ch\/en\/werbemarkt-trend-juli-2024\/\">Advertising Market Trend July<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Highlights in July At a gross value of CHF 398.5 million, the advertising month of July has closed out 9.6 percent above the previous year\u2019s figure \u2013the lowest percentage increase of the year thus far. This is hardly surprising, as the Olympic Games gave the advertising market an additional boost during this period last year. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[96],"tags":[],"class_list":["post-190371","post","type-post","status-publish","format-standard","hentry","category-publications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gross advertising pressure dips slightly in summer - Werbekompass<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/werbekompass.ch\/en\/gross-advertising-pressure-dips-slightly-in-summer-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gross advertising pressure dips slightly in summer - Werbekompass\" \/>\n<meta property=\"og:description\" content=\"Highlights in July At a gross value of CHF 398.5 million, the advertising month of July has closed out 9.6 percent above the previous year\u2019s figure \u2013the lowest percentage increase of the year thus far. This is hardly surprising, as the Olympic Games gave the advertising market an additional boost during this period last year. 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