{"id":192695,"date":"2025-02-11T12:40:49","date_gmt":"2025-02-11T12:40:49","guid":{"rendered":"https:\/\/werbekompass.ch\/?p=192695"},"modified":"2025-02-11T12:41:03","modified_gmt":"2025-02-11T12:41:03","slug":"switzerland-brand-trends-2024","status":"publish","type":"post","link":"https:\/\/werbekompass.ch\/en\/switzerland-brand-trends-2024\/","title":{"rendered":"Switzerland Brand Trends 2024"},"content":{"rendered":"\n<p><strong><strong>Media Focus ver\u00f6ffentlicht den Brutto-Gesamtwert der Sichtbarkeit von Werbung und Kommunikation f\u00fcr 320 Marken sowie spannende &#8220;Battles of the Brands&#8221; f\u00fcr das Jahr 2024.<\/strong><\/strong><\/p>\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"420\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/02\/DE_Markentrend-2024-1024x420.png\" alt=\"\" class=\"wp-image-192670\" style=\"width:1000px;height:auto\" srcset=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/02\/DE_Markentrend-2024-1024x420.png 1024w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/02\/DE_Markentrend-2024-300x123.png 300w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/02\/DE_Markentrend-2024-768x315.png 768w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/02\/DE_Markentrend-2024-1536x630.png 1536w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/02\/DE_Markentrend-2024-2048x840.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p><\/p>\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:24% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"457\" height=\"300\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/02\/2024.png\" alt=\"\" class=\"wp-image-192659 size-full\" srcset=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/02\/2024.png 457w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/02\/2024-300x197.png 300w\" sizes=\"auto, (max-width: 457px) 100vw, 457px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>Gesamtsichtbarkeit 8.8 Mrd.: \u2300 27.6 Mio. pro Brand<\/strong><\/p>\n\n\n\n<p>Die Gesamtsichtbarkeit der 320 erfassten Brands betrug im Jahr 2024 8.8 Milliarden Bruttofranken.<\/p>\n<\/div><\/div>\n\n<p><\/p>\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:25% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"457\" height=\"300\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/02\/Ratio.png\" alt=\"\" class=\"wp-image-192662 size-full\" srcset=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/02\/Ratio.png 457w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/02\/Ratio-300x197.png 300w\" sizes=\"auto, (max-width: 457px) 100vw, 457px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>Paid-<\/strong><strong>Earned<\/strong><strong>-Ratio zugunsten von <\/strong><strong>Earned<\/strong><strong>-Media<\/strong><\/p>\n\n\n\n<p>65% der Gesamtsichtbarkeit entf\u00e4llt auf Earned-Media, was 5.7 Mrd. Franken entspricht. Dem gegen\u00fcber stehen 3.1 Mrd. Franken Bruttowerbedruck (35%).<\/p>\n<\/div><\/div>\n\n<p><\/p>\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:25% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"457\" height=\"299\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/02\/Abnahme.png\" alt=\"\" class=\"wp-image-192665 size-full\" srcset=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/02\/Abnahme.png 457w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/02\/Abnahme-300x196.png 300w\" sizes=\"auto, (max-width: 457px) 100vw, 457px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>Sichtbarkeitseinbusse von H1 2024 auf H2 2024<\/strong><\/p>\n\n\n\n<p>Die Gesamtsichtbarkeit ist sowohl im Vorjahresvergleich als auch im Halbjahresvergleich gesunken. 2023 vs. 2024 um -7.97% und H1 2024 vs. H2 2024 um -3.04%. Wobei es im Halbjahresvergleich 2024 in der Paid-Pr\u00e4senz zu einem Anstieg um 9.05% und in der Earned-Pr\u00e4senz um einen R\u00fcckgang um -9.04% kam. Prozentual den h\u00f6chsten Sichtbarkeitsanstieg im Halbjahresvergleich hat die Branche <strong>Tabak <\/strong>(+31%), gefolgt von der Branche <strong>Pers\u00f6nlicher Bedarf <\/strong>(+24%). Hingegen verbucht die Branche <strong>Finanzinstitute<\/strong> die h\u00f6chsten Sichtbarkeitseinbussen (-17%) gefolgt von der Branche <strong>Uhren &#038; Schmuck<\/strong> (-14%).<\/p>\n<\/div><\/div>\n\n<p>Die gesamte Auswertung inkl. spannenden \u00abBattles of the Brands\u00bb finden Sie in unserem Markentrend 2024.<br\/><br\/>Jetzt herunterladen!<\/p>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/02\/DE_Markentrend-2024.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Markentrend 2024<\/a><\/div>\n<\/div>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Media Focus ver\u00f6ffentlicht den Brutto-Gesamtwert der Sichtbarkeit von Werbung und Kommunikation f\u00fcr 320 Marken sowie spannende &#8220;Battles of the Brands&#8221; f\u00fcr das Jahr 2024. Gesamtsichtbarkeit 8.8 Mrd.: \u2300 27.6 Mio. pro Brand Die Gesamtsichtbarkeit der 320 erfassten Brands betrug im Jahr 2024 8.8 Milliarden Bruttofranken. Paid-Earned-Ratio zugunsten von Earned-Media 65% der Gesamtsichtbarkeit entf\u00e4llt auf Earned-Media, [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184,97],"tags":[],"class_list":["post-192695","post","type-post","status-publish","format-standard","hentry","category-brand-trend","category-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Switzerland Brand Trends 2024 - Werbekompass<\/title>\n<meta name=\"description\" content=\"Media Focus publishes the overall gross visibility of advertising and communication for over 320 brands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/werbekompass.ch\/en\/switzerland-brand-trends-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Switzerland Brand Trends 2024 - 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