{"id":65028,"date":"2023-04-18T15:09:30","date_gmt":"2023-04-18T13:09:30","guid":{"rendered":"https:\/\/mediafocus.ch\/?p=65028"},"modified":"2024-10-08T12:29:18","modified_gmt":"2024-10-08T12:29:18","slug":"switzerland-brand-trends-2022","status":"publish","type":"post","link":"https:\/\/werbekompass.ch\/en\/switzerland-brand-trends-2022\/","title":{"rendered":"Switzerland Brand Trends 2022"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/mt-en-1024x475.png\" alt=\"\" class=\"wp-image-65029\" style=\"width:1000px;height:463px\" srcset=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/04\/mt-en-1024x475.png 1024w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/04\/mt-en-300x139.png 300w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/04\/mt-en-768x356.png 768w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/04\/mt-en-1536x712.png 1536w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/04\/mt-en.png 1762w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:24% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"457\" height=\"300\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/2022.png\" alt=\"\" class=\"wp-image-65059 size-full\" srcset=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/04\/2022.png 457w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/04\/2022-300x197.png 300w\" sizes=\"auto, (max-width: 457px) 100vw, 457px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Total visibility 9.2 billion: Avg. 29.3 million per brand<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The total visibility of the 315 brands recorded amounted to CHF 9.2 billion gross in 2022.<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:24% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"457\" height=\"300\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Ratio.png\" alt=\"\" class=\"wp-image-65064 size-full\" srcset=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/04\/Ratio.png 457w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/04\/Ratio-300x197.png 300w\" sizes=\"auto, (max-width: 457px) 100vw, 457px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Paid\/earned ratio in favor of earned media<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">60% of total visibility, corresponding to CHF 5.5 billion, is due to earned media. Conversely, gross advertising pressure (40%) amounted to CHF 3.7 billion.<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:24% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"456\" height=\"299\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Prozent.png\" alt=\"\" class=\"wp-image-65067 size-full\" srcset=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/04\/Prozent.png 456w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/04\/Prozent-300x197.png 300w\" sizes=\"auto, (max-width: 456px) 100vw, 456px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Increase in visibility from H1 to H2<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the second half of 2022, total visibility increased by CHF 404.3 million (+9%). Paid presence (+17%) was the largest trigger behind this, but earned also saw an uptick of 4 percent.&nbsp; The sector with the largest percentage growth was insurance (+48%), followed by fashion &#038; sport (+31%) and energy (+28%). Visibility reduced for three sectors: optics &#038; acoustics (-12%), pharmaceuticals &#038; health (-9%) and telecommunications (-6%).<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can find the entire evaluation including exciting &#8220;Battles of the Brands&#8221; from 7 industries in our Brand Trend 2022.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Download now!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Brand-Trends-H2-2022-2.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Brand Trends 2022<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Total visibility 9.2 billion: Avg. 29.3 million per brand The total visibility of the 315 brands recorded amounted to CHF 9.2 billion gross in 2022. Paid\/earned ratio in favor of earned media 60% of total visibility, corresponding to CHF 5.5 billion, is due to earned media. Conversely, gross advertising pressure (40%) amounted to CHF 3.7 [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":65025,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[],"class_list":["post-65028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-trend"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Switzerland Brand Trends 2022 - Werbekompass<\/title>\n<meta name=\"description\" content=\"Switzerland Brand Trends H2 2022\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/werbekompass.ch\/en\/switzerland-brand-trends-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Switzerland Brand Trends 2022 - 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