{"id":68707,"date":"2023-08-10T16:10:39","date_gmt":"2023-08-10T14:10:39","guid":{"rendered":"https:\/\/mediafocus.ch\/?p=68707"},"modified":"2024-10-08T12:24:11","modified_gmt":"2024-10-08T12:24:11","slug":"switzerland-brand-trends-h1-2023","status":"publish","type":"post","link":"https:\/\/werbekompass.ch\/en\/switzerland-brand-trends-h1-2023\/","title":{"rendered":"Switzerland Brand Trends H1 2023"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/Markentrend-H1-2023-EN-1024x461.png\" alt=\"\" class=\"wp-image-68799\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:24% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/Icon-2023-2.png\" alt=\"\" class=\"wp-image-68788 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong>Total visibility 4.9 billion: avg. 15.4 million per brand<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The total visibility of the 315 brands recorded amounted to CHF 4.9 billion gross in the first six months of 2023.<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:24% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"457\" height=\"300\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Ratio.png\" alt=\"\" class=\"wp-image-65064 size-full\" srcset=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/04\/Ratio.png 457w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/04\/Ratio-300x197.png 300w\" sizes=\"auto, (max-width: 457px) 100vw, 457px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong>Paid\/earned ratio in favor of earned media<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">65% of total visibility is apportioned to earned media, corresponding to CHF 3.2 billion. Conversely, gross advertising pressure (35%) amounted to CHF 1.7 billion.<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:24% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/10-Icon-3.png\" alt=\"\" class=\"wp-image-68805 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong>Visibility increase from H1 2022 to H1 2023<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the first half of 2023, total visibility increased by CHF 457.7 million (+10%) in comparison to the first half of 2022. The decisive factor in this is the increase in earned presence (+18%). Meanwhile, paid presence fell slightly (-2%). In terms of percentage, the highest increase in visibility (+88%) comes in the financial institutions sector (CS\/UBS merger). On the other end, the energy sector has seen the largest drop in visibility (-31%).<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can find the entire evaluation including exciting &#8220;Battles of the Brands&#8221; from 7 industries in our Brand Trend H1 2023.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Download now!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/Brand-Trend-H1-2023.pdf\">Brand Trends H1 2023<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Total visibility 4.9 billion: avg. 15.4 million per brand The total visibility of the 315 brands recorded amounted to CHF 4.9 billion gross in the first six months of 2023. Paid\/earned ratio in favor of earned media 65% of total visibility is apportioned to earned media, corresponding to CHF 3.2 billion. Conversely, gross advertising pressure [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":68720,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[],"class_list":["post-68707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-trend"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Switzerland Brand Trends H1 2023 - Werbekompass<\/title>\n<meta name=\"description\" content=\"Media Focus publishes the gross total visibility of advertising and communications for over 300 brands for the first half of 2023.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/werbekompass.ch\/en\/switzerland-brand-trends-h1-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Switzerland Brand Trends H1 2023 - 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