{"id":68825,"date":"2023-08-16T11:42:32","date_gmt":"2023-08-16T09:42:32","guid":{"rendered":"https:\/\/mediafocus.ch\/?p=68825"},"modified":"2024-10-08T12:24:40","modified_gmt":"2024-10-08T12:24:40","slug":"no-summer-slump-in-cinema-advertising-thanks-to-barbenheimer","status":"publish","type":"post","link":"https:\/\/werbekompass.ch\/en\/no-summer-slump-in-cinema-advertising-thanks-to-barbenheimer\/","title":{"rendered":"No summer slump in cinema advertising thanks to \u201cBarbenheimer\u201d"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Highlights in July 2023<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"482\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Titelbild-EN.png\" alt=\"\" class=\"wp-image-65214\" srcset=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/04\/Titelbild-EN.png 710w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/04\/Titelbild-EN-300x204.png 300w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Gross advertising pressure reached 390.8 million gross in July, a reduction of 5.2 percent compared to the previous year. As in previous years, the summer slump will also be palpable in 2023. However, cinema and out-of-home seemed to buck the summer slump trend in July and increased their advertising pressure in the double-digit range.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">YTD advertising pressure was 5.9 percent below the previous year\u2019s figure, with a gross volume of CHF 3,412 million.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Advertising pressure in the market as a whole<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Advertising pressure development up to July 2023 in CHF million gross<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/EN-WMT-Juli-2023-Gesamtmarkt.png\" alt=\"\" class=\"wp-image-70209\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/EN-WMT-Juli-2023-Gesamtmarkt-Tabelle.png\" alt=\"\" class=\"wp-image-70212\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Financial sector well above 2022<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The sector ranking remained almost unchanged in July. Only <strong>cosmetics &#038; body care<\/strong> and <strong>events<\/strong> changed places.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>financial industry<\/strong> performed remarkably well YTD, generating almost a third more advertising pressure in 2023. While it came in sixth in the same period in 2022, it now moves up to second place. However, in July it only registered the fourth largest increase (+15.1%). <strong>Tobacco<\/strong> (+363.7%), <strong>cleaning<\/strong> (+74.6%) and <strong>telecommunications<\/strong> (+21.3%) achieved even more significant increases in July.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Summer slump in 12 sectors more pronounced than in 2022<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The lower advertising spend in the summer is clearly palpable in 12 of the 21 sectors. As in June, the <strong>energy sector<\/strong> (-37.2%), <strong>fashion and sport<\/strong> (-28.2%) and <strong>construction, industry and furnishings<\/strong> (-27.9%) recorded the strongest reductions. These three sectors achieved significant increases in July of the previous year.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/EN-WMT-Juli-2023-Branchen.png\" alt=\"\" class=\"wp-image-70215\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Top advertisers and products<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The top advertisers and most advertised products and services (excluding range, image and other advertising) in July<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/EN-WMT-Juli-2023op-Werbungtreibende.png\" alt=\"\" class=\"wp-image-70218\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/EN-WMT-Juli-2023-Top-Produkte.png\" alt=\"\" class=\"wp-image-70221\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Media mix<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Media mix for July 2023<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/EN-WMT-Juli-2023-Media-Mix.png\" alt=\"\" class=\"wp-image-70224\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Contact: <a href=\"mailto:mediafocus@mediafocus.ch\">mediafocus@mediafocus.ch<\/a>, Tel.: +41 43 322 27 50<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/werbekompass.ch\/en\/werbemarkt-trend-januar-2023\/\">Annual review 2022<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/werbekompass.ch\/en\/werbemarkt-trend-juni-2023\/\">Advertising Market Trend June<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Highlights in July 2023 Gross advertising pressure reached 390.8 million gross in July, a reduction of 5.2 percent compared to the previous year. As in previous years, the summer slump will also be palpable in 2023. However, cinema and out-of-home seemed to buck the summer slump trend in July and increased their advertising pressure in [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[178],"tags":[],"class_list":["post-68825","post","type-post","status-publish","format-standard","hentry","category-advertising-market-trend"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>No summer slump in cinema advertising thanks to \u201cBarbenheimer\u201d - Werbekompass<\/title>\n<meta name=\"description\" content=\"Advertising Market Trend June 2023 with the Media Mix, Top Products, Advertisers and Industries for the month of June.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/werbekompass.ch\/en\/no-summer-slump-in-cinema-advertising-thanks-to-barbenheimer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"No summer slump in cinema advertising thanks to \u201cBarbenheimer\u201d - 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