{"id":75396,"date":"2023-09-15T14:33:00","date_gmt":"2023-09-15T12:33:00","guid":{"rendered":"https:\/\/mediafocus.ch\/?p=75396"},"modified":"2024-10-08T12:19:52","modified_gmt":"2024-10-08T12:19:52","slug":"werbemarkt-trend-august-2023","status":"publish","type":"post","link":"https:\/\/werbekompass.ch\/en\/werbemarkt-trend-august-2023\/","title":{"rendered":"Finance sector advertising substantially higher than last year"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Highlights in August 2023<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"482\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Titelbild-EN.png\" alt=\"\" class=\"wp-image-65214\" srcset=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/04\/Titelbild-EN.png 710w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/04\/Titelbild-EN-300x204.png 300w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">After falls in June and July, the advertising market enjoyed an upswing in August 2023 with an increase of 7 percent, closing with CHF 485.3 million gross.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A closer look at the various sectors shows that the <strong>finance sector<\/strong>, <strong>public transport companies<\/strong> and the <strong>automotive industry<\/strong> enjoyed positive growth. In contrast, the <strong>energy sector<\/strong>, <strong>construction, industry &#038; furnishings<\/strong> and <strong>personal care <\/strong>experienced double-digit percentage declines. Overall, 15 sectors increased their advertising pressure, while six sectors had lower figures than in the previous year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The cumulative advertising pressure (YTD) for 2023 is just under the 4 billion mark at CHF 3,901 million gross and is therefore 4.4% behind the previous year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Advertising pressure in the market as a whole<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Advertising pressure development up to August 2023 in CHF million gross<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/09\/EN-WMT-August-2023-Gesamtmarkt.png\" alt=\"\" class=\"wp-image-76305\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/09\/EN-WMT-August-2023-Gesamtmarkt-Tabelle.png\" alt=\"\" class=\"wp-image-76308\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Public transport, finance and automotive experience strong growth<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>finance sector <\/strong>once again enjoyed significant growth of 36.0 percent in August compared to the same month in the previous year, and has also been strong YTD (+30.8 percent). This is reflected in the advertising pressure of CHF&nbsp;46.5&nbsp;million gross in August 2023.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The rise for public <strong>transport companies<\/strong> is even greater \u2013 they recorded impressive growth of 66.8 percent and have increased advertising pressure by a third YTD. Public <strong>transport companies\u2019<\/strong> gross expenditure in August 2023 was CHF 10.2 million.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>automotive sector <\/strong>experienced growth of 49.2 percent in August and had two products (the VW ID.3 electric car and \u0160koda Enyaq Sportline electric SUV leasing) in the top 10.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Significant fall in the energy sector<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the other hand, however, there were sectors that recorded a significant fall in August.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>energy sector <\/strong>experienced a drastic decline of 55.0 percent. The <strong>construction, industry &#038; furnishings<\/strong> sector also fell in August (-20.3%). Both sectors are also significantly behind YTD.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/09\/EN-WMT-August-2023-Branchen.png\" alt=\"\" class=\"wp-image-76311\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Top advertisers and products<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The top advertisers and most advertised products and services (excluding range, image and other advertising) in August<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/09\/EN-WMT-August-2023-Top-Werbungtreibende.png\" alt=\"\" class=\"wp-image-76314\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/09\/EN-WMT-August-2023-Top-Produkte.png\" alt=\"\" class=\"wp-image-76323\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Media mix<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Media mix for August 2023<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/09\/EN-WMT-August-2023-Media-Mix-1.png\" alt=\"\" class=\"wp-image-76356\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Contact: <a href=\"mailto:mediafocus@mediafocus.ch\">mediafocus@mediafocus.ch<\/a>, Tel.: +41 43 322 27 50<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/werbekompass.ch\/en\/jahresresume-2023\/\">Annual review 2022<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/werbekompass.ch\/en\/werbemarkt-trend-oktober-2023\/\">Advertising Market Trend July<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Highlights in August 2023 After falls in June and July, the advertising market enjoyed an upswing in August 2023 with an increase of 7 percent, closing with CHF 485.3 million gross. A closer look at the various sectors shows that the finance sector, public transport companies and the automotive industry enjoyed positive growth. In contrast, [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[178],"tags":[],"class_list":["post-75396","post","type-post","status-publish","format-standard","hentry","category-advertising-market-trend"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Finance sector advertising substantially higher than last year - Werbekompass<\/title>\n<meta name=\"description\" content=\"Advertising Market Trend August 2023 with the Media Mix, Top Products, Advertisers and Industries for the month of May.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/werbekompass.ch\/en\/werbemarkt-trend-august-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Finance sector advertising substantially higher than last year - 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