{"id":8392,"date":"2022-04-20T10:58:21","date_gmt":"2022-04-20T08:58:21","guid":{"rendered":"https:\/\/mediafocus.ch\/uncategorized\/werbemarkt-trend-maerz-2022\/"},"modified":"2024-10-08T12:52:18","modified_gmt":"2024-10-08T12:52:18","slug":"werbemarkt-trend-maerz-2022","status":"publish","type":"post","link":"https:\/\/werbekompass.ch\/en\/werbemarkt-trend-maerz-2022\/","title":{"rendered":"Strong first quarter 2022"},"content":{"rendered":"\n

Highlights in March<\/strong><\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

As in previous years, the Swiss advertising market once again recorded significant March growth in 2022. The first month of spring closed on a high of CHF 669.5 million gross, an increase of 63.6% on the previous year.<\/p>\n\n\n\n

The events<\/strong> (+239.8%), leisure, gastronomy, tourism<\/strong> (+221.2%) and transport<\/strong> (+180.7%) sectors in particular saw a sharp increase in advertising impact in March, contributing to this positive trend. A quick look at the media groups also paints an optimistic picture.<\/p>\n\n\n\n

The Swiss advertising market received a boost during the first quarter of 2022, closing at CHF 1\u2019638.6 million gross, a rise of 66.0%.<\/p>\n\n\n\n



Advertising Pressure in the market as a whole<\/strong>
Development of Advertising Pressure as per March 2022 in million francs (gross)<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n
\"\"\/<\/figure>\n\n\n\n



Strong advertising month for 19 sectors<\/strong><\/p>\n\n\n\n

Of the 21 sectors, 19 advertised heavily in March and 18 even recorded double- or triple-digit increases in advertising pressure. Unsurprisingly, the events<\/strong> (+239.8%) and leisure, gastronomy, tourism<\/strong> (+221.2%) sectors in particular rose sharply in March 2022, following their weaker performance in previous years as a result of the coronavirus pandemic. Transport <\/strong>(+180.7%), media<\/strong> (+159.6%), services<\/strong> (+153.7%), energy<\/strong> (+113.2%) and fashion & sport<\/strong> (+109.1%) also benefited from the positive trend in the first month of spring, more than doubling their advertising pressure.<\/p>\n\n\n\n

A quick look at the first quarter points to a promising 2022 in terms of advertising. Of the 21 sectors, 20 increased their advertising pressure compared with the previous year and 18 even recorded double- or triple-digit growth.<\/p>\n\n\n\n

Leisure, gastronomy, tourism <\/strong>once again finished among the top three sectors YTD. Only construction, industry, furnishings<\/strong> and retail <\/strong>are better positioned in terms of advertising in the first quarter.<\/p>\n\n\n\n

Automotive and cleaning decline in March<\/strong><\/p>\n\n\n\n

Just two sectors declined in March 2022, achieving lower advertising pressure than in the previous year. The automotive sector<\/strong> recorded only a slight fall in advertising pressure of 6.6%, but cleaning<\/strong> saw a significant drop of 29.5%.<\/p>\n\n\n\n

C<\/strong>leaning<\/strong> was also the only sector to reduce its advertising pressure in the first quarter (-39.3%).<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n



Top of the month<\/strong><\/strong><\/strong><\/p>\n\n\n\n


The top advertisers and most widely advertised products and services (excluding range, image and collective categories) in March<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n
\"\"\/<\/figure>\n\n\n\n



Media Mix <\/strong><\/p>\n\n\n\n

Media Mix for the month of March<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n


<\/p>\n\n\n\n

\n
Annual review 2021<\/a><\/div>\n<\/div>\n\n\n\n
\n
Advertising Market Trend<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Highlights in March As in previous years, the Swiss advertising market once again recorded significant March growth in 2022. The first month of spring closed on a high of CHF 669.5 million gross, an increase of 63.6% on the previous year. The events (+239.8%), leisure, gastronomy, tourism (+221.2%) and transport (+180.7%) sectors in particular saw a […]<\/p>\n","protected":false},"author":12,"featured_media":8479,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[178],"tags":[],"class_list":["post-8392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising-market-trend"],"acf":[],"yoast_head":"\nStrong first quarter 2022 - Werbekompass<\/title>\n<meta name=\"description\" content=\"Werbemarkt Trend M\u00e4rz 2022\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/werbekompass.ch\/en\/werbemarkt-trend-maerz-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strong first quarter 2022 - 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