Media Focus is now integrating the digital out-of-home gross advertising revenues from Livesystems into Switzerland\u2019s existing advertising pressure statistics.<\/p>\n\n\n\n
Media Focus Schweiz GmbH supplements the existing out-of-home gross advertising revenues in Switzerland\u2019s advertising pressure statistics with the digital gross advertising revenues of Livesystems Group AG. This increases out-of-home\u2019s gross advertising revenue by 11% (base year: 2021). With the integration of this data, there is also the option to show Livesystems\u2019 gross digital advertising revenues separately.<\/strong><\/p>\n\n\n\n Media Focus is now integrating the digital out-of-home gross advertising revenues from Livesystems into Switzerland\u2019s existing advertising pressure statistics. Media Focus Schweiz GmbH supplements the existing out-of-home gross advertising revenues in Switzerland\u2019s advertising pressure statistics with the digital gross advertising revenues of Livesystems Group AG. This increases out-of-home\u2019s gross advertising revenue by 11% (base year: […]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"wbk_news_event_category":[193],"wbk_news_event_tag":[],"class_list":["post-190787","wbk_news_event","type-wbk_news_event","status-publish","format-standard","hentry","wbk_news_event_category-media-focus-news-en"],"acf":[],"yoast_head":"\n
The traditional and digital gross advertising revenues of the largest out-of-home providers are integrated into Switzerland\u2019s advertising pressure statistics. Currently, out-of-home advertising pressure \u2013 both traditional and digital \u2013 cannot be broken down by individual out-of-home providers. Digital gross advertising revenues are reported as a whole. With the integration of Livesystems\u2019 digital data, it is now possible to use the web-based evaluation tool WizzAd+ to show Livesystems\u2019 gross advertising revenues for 2021 and 2022 separately in the advertising pressure statistics.<\/p>\n\n\n\n
Ueli Weber, CEO of Media Focus: \u201cI\u2019m delighted that Livesystems has decided to integrate its digital gross advertising revenues into the advertising pressure statistics and is also willing to show its digital gross advertising revenues separately. I\u2019m confident that this will allow us to provide significant added value for everyone involved \u2013 customers, agencies and the out-of-home market.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"