{"id":190846,"date":"2024-01-24T08:32:26","date_gmt":"2024-01-24T08:32:26","guid":{"rendered":"https:\/\/werbekompass.ch\/?page_id=190846"},"modified":"2024-10-09T09:45:55","modified_gmt":"2024-10-09T09:45:55","slug":"publications-etudes","status":"publish","type":"page","link":"https:\/\/werbekompass.ch\/fr\/publications-etudes\/","title":{"rendered":"Publications &#038; \u00e9tudes"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-layout-constrained wp-container-core-group-is-layout-150607c0 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-right:0px;padding-left:0px\"><div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/werbekompass.ch\/fr\/\">Home<\/a><\/span>  <span class=\"breadcrumb_last\" aria-current=\"page\">Publications &#038; \u00e9tudes<\/span><\/span><\/div>\n\n\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-style-default is-layout-constrained wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading\">Publications<br>&#038; \u00e9tudes<\/h1>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-style-wbk-75-percentage-width is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"is-style-wbk-left-indentation-with-line-intro has-near-black-color has-text-color has-link-color wp-elements-b6f64cf8dee2476171560d745919571d\">Lisez les derni\u00e8res publications et \u00e9tudes qui vous permettront d&rsquo;approfondir vos connaissances en mati\u00e8re de publicit\u00e9. Des rapports sectoriels aux \u00e9tudes de cas en passant par les travaux de recherche, vous trouverez ici un contenu informatif qui vous permettra d&rsquo;am\u00e9liorer vos strat\u00e9gies publicitaires.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#f2f2f2\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div  class=\"wbk-query-block wbk-query-block-not-loaded js-wbk-query-block alignfull\">\n        <div class=\"wbk-query-form-container\">\n        <form class=\"js-wbk-query-form\" action=\"https:\/\/werbekompass.ch\/fr\/publications-etudes\/\">\n            <input type=\"hidden\" name=\"wbk_post_type\" value=\"post\">\n            <div class=\"wbk-query-tags\">\n                                                        <input type=\"checkbox\" id=\"wbk-tag-term-163\" name=\"wbk_tag_terms[]\" value=\"163\" \/>\n                    <label class=\"wbk-query-tag\" for=\"wbk-tag-term-163\" style=\"background: #27c9bc\">Print Ads<\/label>\n                                                        <input type=\"checkbox\" id=\"wbk-tag-term-168\" name=\"wbk_tag_terms[]\" value=\"168\" \/>\n                    <label class=\"wbk-query-tag\" for=\"wbk-tag-term-168\" style=\"background: #696969\">TV Ads<\/label>\n                                                        <input type=\"checkbox\" id=\"wbk-tag-term-162\" name=\"wbk_tag_terms[]\" value=\"162\" \/>\n                    <label class=\"wbk-query-tag\" for=\"wbk-tag-term-162\" style=\"background: #A8A8A9\">Out of Home Ads<\/label>\n                                                        <input type=\"checkbox\" id=\"wbk-tag-term-164\" name=\"wbk_tag_terms[]\" value=\"164\" \/>\n                    <label class=\"wbk-query-tag\" for=\"wbk-tag-term-164\" style=\"background: #f0c334\">Radio Ads<\/label>\n                                                        <input type=\"checkbox\" id=\"wbk-tag-term-161\" name=\"wbk_tag_terms[]\" value=\"161\" \/>\n                    <label class=\"wbk-query-tag\" for=\"wbk-tag-term-161\" style=\"background: #e97370\">Kino Ads<\/label>\n                                                        <input type=\"checkbox\" id=\"wbk-tag-term-165\" name=\"wbk_tag_terms[]\" value=\"165\" \/>\n                    <label class=\"wbk-query-tag\" for=\"wbk-tag-term-165\" style=\"background: #3c78f8\">Search Ads<\/label>\n                                                        <input type=\"checkbox\" id=\"wbk-tag-term-160\" name=\"wbk_tag_terms[]\" value=\"160\" \/>\n                    <label class=\"wbk-query-tag\" for=\"wbk-tag-term-160\" style=\"background: #2a59b8\">Display Ads<\/label>\n                                                        <input type=\"checkbox\" id=\"wbk-tag-term-169\" name=\"wbk_tag_terms[]\" value=\"169\" \/>\n                    <label class=\"wbk-query-tag\" for=\"wbk-tag-term-169\" style=\"background: #162945\">Youtube Ads<\/label>\n                                                        <input type=\"checkbox\" id=\"wbk-tag-term-166\" name=\"wbk_tag_terms[]\" value=\"166\" \/>\n                    <label class=\"wbk-query-tag\" for=\"wbk-tag-term-166\" style=\"background: #953f95\">Social Ads<\/label>\n                                                        <input type=\"checkbox\" id=\"wbk-tag-term-167\" name=\"wbk_tag_terms[]\" value=\"167\" \/>\n                    <label class=\"wbk-query-tag\" for=\"wbk-tag-term-167\" style=\"background: #a51b1b\">Sponsoring<\/label>\n                            <\/div>\n            <div class=\"wbk-query-categories\">\n                                    <input type=\"checkbox\" id=\"wbk-term-104\" name=\"wbk_terms[]\" value=\"104\" \/>\n                    <label class=\"wbk-query-category\" for=\"wbk-term-104\">Publication partenaire<\/label>\n                                    <input type=\"checkbox\" id=\"wbk-term-103\" name=\"wbk_terms[]\" value=\"103\" \/>\n                    <label class=\"wbk-query-category\" for=\"wbk-term-103\">\u00c9tudes partenaires<\/label>\n                                    <input type=\"checkbox\" id=\"wbk-term-100\" name=\"wbk_terms[]\" value=\"100\" \/>\n                    <label class=\"wbk-query-category\" for=\"wbk-term-100\">Media Focus Publications<\/label>\n                                    <input type=\"checkbox\" id=\"wbk-term-101\" name=\"wbk_terms[]\" value=\"101\" \/>\n                    <label class=\"wbk-query-category\" for=\"wbk-term-101\">Media Focus \u00c9tudes<\/label>\n                                    <input type=\"checkbox\" id=\"wbk-term-102\" name=\"wbk_terms[]\" value=\"102\" \/>\n                    <label class=\"wbk-query-category\" for=\"wbk-term-102\">\u00c9tudes externes<\/label>\n                            <\/div>\n            <div class=\"wbk-query-search-container\">\n                <input type=\"text\" name=\"wbk_search\" class=\"js-wbk-search-input\" placeholder=\"Recherche ...\">\n            <\/div>\n            <div class=\"wbk-query-form-reset js-wbk-query-form-reset\">\n                <span>R\u00e9initialiser<\/span>\n            <\/div>\n            <div class=\"wbk-query-form-result-grid js-wbk-query-form-result-grid\">\n                                                        <a class=\"wbk-query-card \"\n                       href=\"https:\/\/werbekompass.ch\/fr\/fr-titel\/\"\n                         >\n                        <div class=\"wbk-card-inner-layer\">\n                            <div class=\"wbk-query-date-category-container\">\n                                <span class=\"wbk-query-date\">20.04.2026<\/span>\n                                <span class=\"wbk-query-category\">\n                                    Media Focus Publications                                <\/span>\n                            <\/div>\n                            <div class=\"wbk-query-title-container\">\n                                <h4 class=\"wbk-query-title\">L\u00e9g\u00e8re hausse au premier trimestre, malgr\u00e9 un recul en mars<\/h4>\n                            <\/div>\n                            <div class=\"wbk-query-button-container\">\n                                <span>\u00c0 la publication<\/span>\n                            <\/div>\n                        <\/div>\n                        <div class=\"wbk-query-author-container\">\n                            <span>\n                                Publication de Media Focus                            <\/span>\n                        <\/div>\n                    <\/a>\n                                        <a class=\"wbk-query-card \"\n                       href=\"https:\/\/werbekompass.ch\/fr\/le-mois-de-fevrier-affiche-une-tendance-a-la-hausse\/\"\n                         >\n                        <div class=\"wbk-card-inner-layer\">\n                            <div class=\"wbk-query-date-category-container\">\n                                <span class=\"wbk-query-date\">18.03.2026<\/span>\n                                <span class=\"wbk-query-category\">\n                                    Media Focus Publications                                <\/span>\n                            <\/div>\n                            <div class=\"wbk-query-title-container\">\n                                <h4 class=\"wbk-query-title\">Le mois de f\u00e9vrier affiche une tendance \u00e0 la hausse<\/h4>\n                            <\/div>\n                            <div class=\"wbk-query-button-container\">\n                                <span>\u00c0 la publication<\/span>\n                            <\/div>\n                        <\/div>\n                        <div class=\"wbk-query-author-container\">\n                            <span>\n                                Publication de Media Focus                            <\/span>\n                        <\/div>\n                    <\/a>\n                                        <a class=\"wbk-query-card \"\n                       href=\"https:\/\/werbekompass.ch\/fr\/marche-publicitaire-d-a-ch-2025\/\"\n                         >\n                        <div class=\"wbk-card-inner-layer\">\n                            <div class=\"wbk-query-date-category-container\">\n                                <span class=\"wbk-query-date\">06.03.2026<\/span>\n                                <span class=\"wbk-query-category\">\n                                    Media Focus \u00c9tudes                                <\/span>\n                            <\/div>\n                            <div class=\"wbk-query-title-container\">\n                                <h4 class=\"wbk-query-title\">March\u00e9 publicitaire D-A-CH 2025<\/h4>\n                            <\/div>\n                            <div class=\"wbk-query-button-container\">\n                                <span>\u00c0 la publication<\/span>\n                            <\/div>\n                        <\/div>\n                        <div class=\"wbk-query-author-container\">\n                            <span>\n                                Publication de Media Focus                            <\/span>\n                        <\/div>\n                    <\/a>\n                                        <a class=\"wbk-query-card \"\n                       href=\"https:\/\/werbekompass.ch\/fr\/legere-tendance-a-la-hausse-en-debut-dannee\/\"\n                         >\n                        <div class=\"wbk-card-inner-layer\">\n                            <div class=\"wbk-query-date-category-container\">\n                                <span class=\"wbk-query-date\">19.02.2026<\/span>\n                                <span class=\"wbk-query-category\">\n                                    Media Focus Publications                                <\/span>\n                            <\/div>\n                            <div class=\"wbk-query-title-container\">\n                                <h4 class=\"wbk-query-title\">L\u00e9g\u00e8re tendance \u00e0 la hausse en d\u00e9but d\u2019ann\u00e9e: les secteurs Loisir, Gastronomie &amp; Tourisme et V\u00e9hicules animent le d\u00e9but de l\u2019ann\u00e9e<\/h4>\n                            <\/div>\n                            <div class=\"wbk-query-button-container\">\n                                <span>\u00c0 la publication<\/span>\n                            <\/div>\n                        <\/div>\n                        <div class=\"wbk-query-author-container\">\n                            <span>\n                                Publication de Nicole Brunold                            <\/span>\n                        <\/div>\n                    <\/a>\n                                        <a class=\"wbk-query-card \"\n                       href=\"https:\/\/werbekompass.ch\/fr\/resume-annuel-2025-le-marche-publicitaire-suisse\/\"\n                         >\n                        <div class=\"wbk-card-inner-layer\">\n                            <div class=\"wbk-query-date-category-container\">\n                                <span class=\"wbk-query-date\">28.01.2026<\/span>\n                                <span class=\"wbk-query-category\">\n                                    Media Focus Publications                                <\/span>\n                            <\/div>\n                            <div class=\"wbk-query-title-container\">\n                                <h4 class=\"wbk-query-title\">R\u00e9sum\u00e9 annuel\u00a02025\u00a0\u2013 Le march\u00e9 publicitaire suisse<\/h4>\n                            <\/div>\n                            <div class=\"wbk-query-button-container\">\n                                <span>\u00c0 la publication<\/span>\n                            <\/div>\n                        <\/div>\n                        <div class=\"wbk-query-author-container\">\n                            <span>\n                                Publication de Media Focus                            <\/span>\n                        <\/div>\n                    <\/a>\n                                        <a class=\"wbk-query-card \"\n                       href=\"https:\/\/werbekompass.ch\/fr\/une-reprise-en-fin-dannee\/\"\n                         >\n                        <div class=\"wbk-card-inner-layer\">\n                            <div class=\"wbk-query-date-category-container\">\n                                <span class=\"wbk-query-date\">22.01.2026<\/span>\n                                <span class=\"wbk-query-category\">\n                                    Media Focus Publications                                <\/span>\n                            <\/div>\n                            <div class=\"wbk-query-title-container\">\n                                <h4 class=\"wbk-query-title\">Une reprise en fin d\u2019ann\u00e9e<\/h4>\n                            <\/div>\n                            <div class=\"wbk-query-button-container\">\n                                <span>\u00c0 la publication<\/span>\n                            <\/div>\n                        <\/div>\n                        <div class=\"wbk-query-author-container\">\n                            <span>\n                                Publication de Media Focus                            <\/span>\n                        <\/div>\n                    <\/a>\n                                        <a class=\"wbk-query-card \"\n                       href=\"https:\/\/werbekompass.ch\/fr\/un-pic-pre-noel-stable-recul-nettement-plus-modere-que-lannee-precedente\/\"\n                         >\n                        <div class=\"wbk-card-inner-layer\">\n                            <div class=\"wbk-query-date-category-container\">\n                                <span class=\"wbk-query-date\">19.12.2025<\/span>\n                                <span class=\"wbk-query-category\">\n                                    Media Focus Publications                                <\/span>\n                            <\/div>\n                            <div class=\"wbk-query-title-container\">\n                                <h4 class=\"wbk-query-title\">Un pic pr\u00e9-No\u00ebl stable \u2013 recul nettement plus mod\u00e9r\u00e9 que l\u2019ann\u00e9e pr\u00e9c\u00e9dente<\/h4>\n                            <\/div>\n                            <div class=\"wbk-query-button-container\">\n                                <span>\u00c0 la publication<\/span>\n                            <\/div>\n                        <\/div>\n                        <div class=\"wbk-query-author-container\">\n                            <span>\n                                Publication de Media Focus                            <\/span>\n                        <\/div>\n                    <\/a>\n                                        <a class=\"wbk-query-card \"\n                       href=\"https:\/\/werbekompass.ch\/fr\/leger-recul-sur-le-marche-classique-le-numerique-reste-fort\/\"\n                         >\n                        <div class=\"wbk-card-inner-layer\">\n                            <div class=\"wbk-query-date-category-container\">\n                                <span class=\"wbk-query-date\">26.11.2025<\/span>\n                                <span class=\"wbk-query-category\">\n                                    Media Focus Publications                                <\/span>\n                            <\/div>\n                            <div class=\"wbk-query-title-container\">\n                                <h4 class=\"wbk-query-title\">L\u00e9ger recul sur le march\u00e9 classique \u2013 le num\u00e9rique reste fort<\/h4>\n                            <\/div>\n                            <div class=\"wbk-query-button-container\">\n                                <span>\u00c0 la publication<\/span>\n                            <\/div>\n                        <\/div>\n                        <div class=\"wbk-query-author-container\">\n                            <span>\n                                Publication de Media Focus                            <\/span>\n                        <\/div>\n                    <\/a>\n                                        <a class=\"wbk-query-card \"\n                       href=\"https:\/\/werbekompass.ch\/fr\/marche-publicitaire-en-septembre-a-nouveau-en-leger-recul-par-rapport-a-lan-dernier\/\"\n                         >\n                        <div class=\"wbk-card-inner-layer\">\n                            <div class=\"wbk-query-date-category-container\">\n                                <span class=\"wbk-query-date\">23.10.2025<\/span>\n                                <span class=\"wbk-query-category\">\n                                    Media Focus Publications                                <\/span>\n                            <\/div>\n                            <div class=\"wbk-query-title-container\">\n                                <h4 class=\"wbk-query-title\">March\u00e9 publicitaire en septembre \u00e0 nouveau en l\u00e9ger recul par rapport \u00e0 l\u2019an dernier<\/h4>\n                            <\/div>\n                            <div class=\"wbk-query-button-container\">\n                                <span>\u00c0 la publication<\/span>\n                            <\/div>\n                        <\/div>\n                        <div class=\"wbk-query-author-container\">\n                            <span>\n                                Publication de Media Focus                            <\/span>\n                        <\/div>\n                    <\/a>\n                                        <a class=\"wbk-query-card \"\n                       href=\"https:\/\/werbekompass.ch\/fr\/levolution-positive-se-poursuit\/\"\n                         >\n                        <div class=\"wbk-card-inner-layer\">\n                            <div class=\"wbk-query-date-category-container\">\n                                <span class=\"wbk-query-date\">24.09.2025<\/span>\n                                <span class=\"wbk-query-category\">\n                                    Media Focus Publications                                <\/span>\n                            <\/div>\n                            <div class=\"wbk-query-title-container\">\n                                <h4 class=\"wbk-query-title\">L\u2019\u00e9volution positive se poursuit<\/h4>\n                            <\/div>\n                            <div class=\"wbk-query-button-container\">\n                                <span>\u00c0 la publication<\/span>\n                            <\/div>\n                        <\/div>\n                        <div class=\"wbk-query-author-container\">\n                            <span>\n                                Publication de Media Focus                            <\/span>\n                        <\/div>\n                    <\/a>\n                                                <\/div>\n            <input type=\"hidden\" name=\"wbk_page\" class=\"js-wbk-query-pagination-input\" value=\"1\">\n                            <div class=\"wbk-query-load-more-button-container\">\n                    <div class=\"wbk-query-load-more-button js-wbk-query-load-more-button\" data-pagination=\"1\"><span>Charger plus<\/span><\/div>\n                <\/div>\n                    <\/form>\n    <\/div>\n    <\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-style-default is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-image-fill wbk-media-text-partner-promotion-block has-background\" style=\"background-color:#f2f2f2\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-near-black-color has-text-color has-link-color wp-elements-cff704761125b9270be07d1779ee0941\">Gestalten Sie den Werbekompass mit!<\/h2>\n\n\n\n<p class=\"has-near-black-color has-text-color has-link-color wp-elements-c1cd98d1f0726491e124c331530248e9\">Wir laden Sie ein, aktiv Teil des Werbekompass zu werden. Ob als Partner oder durch wertvolles Feedback \u2013 Ihre Meinung hilft uns, den Werbekompass stets zu verbessern.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-nowrap is-layout-flex wp-container-core-buttons-is-layout-fc9f69e7 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/werbekompass.ch\/partner\/\">Zu Partner &#038; Verb\u00e4nde <\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/werbekompass.ch\/partner-werden\/\">Partner werden<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:3em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-near-black-color has-text-color has-link-color wp-elements-8f3a5b0a54572f3fc3a6dbc8569531ae\">Ihr Feedback ist uns wichtig <\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-bc8e6f51 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/werbekompass.ch\/kontakt\/\">Feedback-Formular<\/a><\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/werbekompass.ch\/wp-content\/uploads\/2024\/05\/werbekompass-zielgruppe-social-media-ads-1024x683.png);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2024\/05\/werbekompass-zielgruppe-social-media-ads-1024x683.png\" alt=\"Junge Frau die ein Smartphone in den H\u00e4nden h\u00e4lt und vor einem Sofa am Boden sitzt und durch Social Media Werbung scrollt.\" class=\"wp-image-2655 size-full\" srcset=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2024\/05\/werbekompass-zielgruppe-social-media-ads-1024x683.png 1024w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2024\/05\/werbekompass-zielgruppe-social-media-ads-300x200.png 300w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2024\/05\/werbekompass-zielgruppe-social-media-ads-768x512.png 768w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2024\/05\/werbekompass-zielgruppe-social-media-ads-1536x1024.png 1536w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2024\/05\/werbekompass-zielgruppe-social-media-ads-2048x1366.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-default\">D\u00e9couvrez ici les actualit\u00e9s et les \u00e9v\u00e9nements<\/h2>\n\n\n\n<div class=\"wp-block-group is-style-wbk-left-indentation-with-line is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-style-wbk-75-percentage-width is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Tenez-vous au courant des derniers d\u00e9veloppements et \u00e9v\u00e9nements du march\u00e9 publicitaire.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-turquoise-background-color has-background wp-element-button\" href=\"https:\/\/werbekompass.ch\/news-und-events\/\">News und Events<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Publications&#038; \u00e9tudes Lisez les derni\u00e8res publications et \u00e9tudes qui vous permettront d&rsquo;approfondir vos connaissances en mati\u00e8re de publicit\u00e9. Des rapports sectoriels aux \u00e9tudes de cas en passant par les travaux de recherche, vous trouverez ici un contenu informatif qui vous permettra d&rsquo;am\u00e9liorer vos strat\u00e9gies publicitaires. D\u00e9couvrez ici les actualit\u00e9s et les \u00e9v\u00e9nements Tenez-vous au courant [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":19,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-190846","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publications &amp; \u00e9tudes - Werbekompass<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/werbekompass.ch\/fr\/publications-etudes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publications &amp; \u00e9tudes - Werbekompass\" \/>\n<meta property=\"og:description\" content=\"Publications&#038; \u00e9tudes Lisez les derni\u00e8res publications et \u00e9tudes qui vous permettront d&rsquo;approfondir vos connaissances en mati\u00e8re de publicit\u00e9. Des rapports sectoriels aux \u00e9tudes de cas en passant par les travaux de recherche, vous trouverez ici un contenu informatif qui vous permettra d&rsquo;am\u00e9liorer vos strat\u00e9gies publicitaires. 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