{"id":194422,"date":"2025-09-10T09:35:41","date_gmt":"2025-09-10T09:35:41","guid":{"rendered":"https:\/\/werbekompass.ch\/?p=194422"},"modified":"2025-09-10T11:07:05","modified_gmt":"2025-09-10T11:07:05","slug":"marche-publicitaire-d-a-c-h-s1-2025","status":"publish","type":"post","link":"https:\/\/werbekompass.ch\/fr\/marche-publicitaire-d-a-c-h-s1-2025\/","title":{"rendered":"March\u00e9 publicitaire D-A-C-H S1 2025"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/09\/D-A-CH-Werbetrend-S1-2025-FR-1024x576.jpg\" alt=\"\" class=\"wp-image-194423\" srcset=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/09\/D-A-CH-Werbetrend-S1-2025-FR-1024x576.jpg 1024w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/09\/D-A-CH-Werbetrend-S1-2025-FR-300x169.jpg 300w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/09\/D-A-CH-Werbetrend-S1-2025-FR-768x432.jpg 768w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/09\/D-A-CH-Werbetrend-S1-2025-FR-1536x864.jpg 1536w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/09\/D-A-CH-Werbetrend-S1-2025-FR-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>R\u00e9sum\u00e9 \u2013 Tendances du march\u00e9 publicitaire D-A-CH S1 2025<\/strong><\/h2>\n\n\n\n<p class=\"is-style-wbk-left-indentation-with-line\"><strong>\u00c9volution des tendances D-A-CH<\/strong><\/p>\n\n\n\n<p>La pression publicitaire brute pour la r\u00e9gion D-A-CH s&rsquo;\u00e9l\u00e8ve \u00e0 20.452 milliards d&rsquo;euros pour le premier semestre 2025, ce qui correspond \u00e0 une l\u00e9g\u00e8re baisse de 0.1 % par rapport \u00e0 l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>L&rsquo;Allemagne<\/strong> est le moteur de la croissance avec <strong>+0.6 %<\/strong>.<\/li>\n\n\n\n<li><strong>L&rsquo;Autriche<\/strong> enregistre une baisse de <strong>-2.1 %<\/strong>.<\/li>\n\n\n\n<li><strong>La Suisse<\/strong> est \u00e9galement en recul avec <strong>-3.9 %<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"is-style-wbk-left-indentation-with-line\">Entreprises de pointe<\/p>\n\n\n\n<p>Le paysage publicitaire reste domin\u00e9 par les grandes entreprises de biens de grande consommation et de vente au d\u00e9tail :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Procter &amp; Gamble<\/strong> reste l&rsquo;un des plus grands annonceurs en Allemagne et en Suisse.<\/li>\n\n\n\n<li><strong>XXXLutz<\/strong> reste leader en <strong>Autriche<\/strong>.<\/li>\n\n\n\n<li><strong>Rewe<\/strong> progresse nettement et se hisse \u00e0 la <strong>deuxi\u00e8me place en Allemagne<\/strong>.<\/li>\n\n\n\n<li>En Suisse, les d\u00e9taillants Coop, Migros et Denner continuent de dominer en tant que principaux annonceurs.<\/li>\n\n\n\n<li>En Allemagne et en Autriche \u00e9galement, plusieurs d\u00e9taillants figurent parmi les cinq premiers.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"is-style-wbk-left-indentation-with-line\"><strong>M<\/strong>ix m\u00e9dia<\/p>\n\n\n\n<p>Le mix m\u00e9dia affiche une dynamique claire :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>La t\u00e9l\u00e9vision reste globalement en t\u00eate<\/strong>.<\/li>\n\n\n\n<li><strong>Out of Home conna\u00eet la plus forte croissance (+11.8 %)<\/strong> et devient de plus en plus importante.<\/li>\n\n\n\n<li><strong>La presse \u00e9crite reste stable.<\/strong><\/li>\n\n\n\n<li><strong>La radio est en net recul en Suisse (-11.8 %), en l\u00e9g\u00e8re baisse en Autriche (-0.4 %) et en l\u00e9g\u00e8re hausse en Allemagne (+1.8 %).<\/strong><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"is-style-wbk-left-indentation-with-line\">Conclusion<\/p>\n\n\n\n<p>Au premier semestre 2025, le march\u00e9 publicitaire dans la r\u00e9gion D-A-CH enregistre globalement un l\u00e9ger recul de 0.1 %, d\u00fb \u00e0 la publicit\u00e9 \u00e0 la radio en Suisse, \u00e0 la publicit\u00e9 au cin\u00e9ma en Autriche et \u00e0 la publicit\u00e9 \u00e0 la t\u00e9l\u00e9vision en Allemagne.<\/p>\n\n\n\n<p>Vous trouverez des informations plus d\u00e9taill\u00e9es dans la publication compl\u00e8te !<br><br><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/09\/D-A-CH-Werbetrend-S1-2025-FR.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Lire l&rsquo;\u00e9tude compl\u00e8te D-A-CH<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>R\u00e9sum\u00e9 \u2013 Tendances du march\u00e9 publicitaire D-A-CH S1 2025 \u00c9volution des tendances D-A-CH La pression publicitaire brute pour la r\u00e9gion D-A-CH s&rsquo;\u00e9l\u00e8ve \u00e0 20.452 milliards d&rsquo;euros pour le premier semestre 2025, ce qui correspond \u00e0 une l\u00e9g\u00e8re baisse de 0.1 % par rapport \u00e0 l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente. Entreprises de pointe Le paysage publicitaire reste domin\u00e9 par [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[101],"tags":[],"class_list":["post-194422","post","type-post","status-publish","format-standard","hentry","category-etudes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>March\u00e9 publicitaire D-A-C-H S1 2025 - Werbekompass<\/title>\n<meta name=\"description\" content=\"Media Focus Suisse, Nielsen Allemagne et Focus d&#039;Autriche pr\u00e9sentent l&#039;\u00e9volution du march\u00e9 publicitaire D-A-CH pour le S1 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/werbekompass.ch\/fr\/marche-publicitaire-d-a-c-h-s1-2025\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"March\u00e9 publicitaire D-A-C-H S1 2025 - Werbekompass\" \/>\n<meta property=\"og:description\" content=\"Media Focus Suisse, Nielsen Allemagne et Focus d&#039;Autriche pr\u00e9sentent l&#039;\u00e9volution du march\u00e9 publicitaire D-A-CH pour le S1 2025.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/werbekompass.ch\/fr\/marche-publicitaire-d-a-c-h-s1-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Werbekompass\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-10T09:35:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-10T11:07:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/09\/D-A-CH-Werbetrend-S1-2025-FR-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Media Focus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Media Focus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/werbekompass.ch\/fr\/marche-publicitaire-d-a-c-h-s1-2025\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/werbekompass.ch\/fr\/marche-publicitaire-d-a-c-h-s1-2025\/\"},\"author\":{\"name\":\"Media Focus\",\"@id\":\"https:\/\/werbekompass.ch\/fr\/#\/schema\/person\/6a9965f3fa4e754ab6d4e61a669060e0\"},\"headline\":\"March\u00e9 publicitaire D-A-C-H S1 2025\",\"datePublished\":\"2025-09-10T09:35:41+00:00\",\"dateModified\":\"2025-09-10T11:07:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/werbekompass.ch\/fr\/marche-publicitaire-d-a-c-h-s1-2025\/\"},\"wordCount\":289,\"image\":{\"@id\":\"https:\/\/werbekompass.ch\/fr\/marche-publicitaire-d-a-c-h-s1-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/09\/D-A-CH-Werbetrend-S1-2025-FR-1024x576.jpg\",\"articleSection\":[\"Media Focus \u00c9tudes\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/werbekompass.ch\/fr\/marche-publicitaire-d-a-c-h-s1-2025\/\",\"url\":\"https:\/\/werbekompass.ch\/fr\/marche-publicitaire-d-a-c-h-s1-2025\/\",\"name\":\"March\u00e9 publicitaire D-A-C-H S1 2025 - Werbekompass\",\"isPartOf\":{\"@id\":\"https:\/\/werbekompass.ch\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/werbekompass.ch\/fr\/marche-publicitaire-d-a-c-h-s1-2025\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/werbekompass.ch\/fr\/marche-publicitaire-d-a-c-h-s1-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/09\/D-A-CH-Werbetrend-S1-2025-FR-1024x576.jpg\",\"datePublished\":\"2025-09-10T09:35:41+00:00\",\"dateModified\":\"2025-09-10T11:07:05+00:00\",\"author\":{\"@id\":\"https:\/\/werbekompass.ch\/fr\/#\/schema\/person\/6a9965f3fa4e754ab6d4e61a669060e0\"},\"description\":\"Media Focus Suisse, Nielsen Allemagne et Focus d'Autriche pr\u00e9sentent l'\u00e9volution du march\u00e9 publicitaire D-A-CH pour le S1 2025.\",\"breadcrumb\":{\"@id\":\"https:\/\/werbekompass.ch\/fr\/marche-publicitaire-d-a-c-h-s1-2025\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/werbekompass.ch\/fr\/marche-publicitaire-d-a-c-h-s1-2025\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/werbekompass.ch\/fr\/marche-publicitaire-d-a-c-h-s1-2025\/#primaryimage\",\"url\":\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/09\/D-A-CH-Werbetrend-S1-2025-FR-1024x576.jpg\",\"contentUrl\":\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/09\/D-A-CH-Werbetrend-S1-2025-FR-1024x576.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/werbekompass.ch\/fr\/marche-publicitaire-d-a-c-h-s1-2025\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/werbekompass.ch\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"March\u00e9 publicitaire D-A-C-H S1 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/werbekompass.ch\/fr\/#website\",\"url\":\"https:\/\/werbekompass.ch\/fr\/\",\"name\":\"Werbekompass\",\"description\":\"Der Wegweiser f\u00fcr den Schweizer Werbemarkt\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/werbekompass.ch\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/werbekompass.ch\/fr\/#\/schema\/person\/6a9965f3fa4e754ab6d4e61a669060e0\",\"name\":\"Media Focus\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/werbekompass.ch\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8ec154e3c74cc275b9bfed07fce8c8e2225c5b9cd512d65b3b727263274ae22e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8ec154e3c74cc275b9bfed07fce8c8e2225c5b9cd512d65b3b727263274ae22e?s=96&d=mm&r=g\",\"caption\":\"Media Focus\"},\"url\":\"https:\/\/werbekompass.ch\/fr\/author\/media-focus\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"March\u00e9 publicitaire D-A-C-H S1 2025 - Werbekompass","description":"Media Focus Suisse, Nielsen Allemagne et Focus d'Autriche pr\u00e9sentent l'\u00e9volution du march\u00e9 publicitaire D-A-CH pour le S1 2025.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/werbekompass.ch\/fr\/marche-publicitaire-d-a-c-h-s1-2025\/","og_locale":"fr_FR","og_type":"article","og_title":"March\u00e9 publicitaire D-A-C-H S1 2025 - Werbekompass","og_description":"Media Focus Suisse, Nielsen Allemagne et Focus d'Autriche pr\u00e9sentent l'\u00e9volution du march\u00e9 publicitaire D-A-CH pour le S1 2025.","og_url":"https:\/\/werbekompass.ch\/fr\/marche-publicitaire-d-a-c-h-s1-2025\/","og_site_name":"Werbekompass","article_published_time":"2025-09-10T09:35:41+00:00","article_modified_time":"2025-09-10T11:07:05+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/09\/D-A-CH-Werbetrend-S1-2025-FR-scaled.jpg","type":"image\/jpeg"}],"author":"Media Focus","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Media Focus","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/werbekompass.ch\/fr\/marche-publicitaire-d-a-c-h-s1-2025\/#article","isPartOf":{"@id":"https:\/\/werbekompass.ch\/fr\/marche-publicitaire-d-a-c-h-s1-2025\/"},"author":{"name":"Media Focus","@id":"https:\/\/werbekompass.ch\/fr\/#\/schema\/person\/6a9965f3fa4e754ab6d4e61a669060e0"},"headline":"March\u00e9 publicitaire D-A-C-H S1 2025","datePublished":"2025-09-10T09:35:41+00:00","dateModified":"2025-09-10T11:07:05+00:00","mainEntityOfPage":{"@id":"https:\/\/werbekompass.ch\/fr\/marche-publicitaire-d-a-c-h-s1-2025\/"},"wordCount":289,"image":{"@id":"https:\/\/werbekompass.ch\/fr\/marche-publicitaire-d-a-c-h-s1-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/09\/D-A-CH-Werbetrend-S1-2025-FR-1024x576.jpg","articleSection":["Media Focus \u00c9tudes"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/werbekompass.ch\/fr\/marche-publicitaire-d-a-c-h-s1-2025\/","url":"https:\/\/werbekompass.ch\/fr\/marche-publicitaire-d-a-c-h-s1-2025\/","name":"March\u00e9 publicitaire D-A-C-H S1 2025 - Werbekompass","isPartOf":{"@id":"https:\/\/werbekompass.ch\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/werbekompass.ch\/fr\/marche-publicitaire-d-a-c-h-s1-2025\/#primaryimage"},"image":{"@id":"https:\/\/werbekompass.ch\/fr\/marche-publicitaire-d-a-c-h-s1-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/09\/D-A-CH-Werbetrend-S1-2025-FR-1024x576.jpg","datePublished":"2025-09-10T09:35:41+00:00","dateModified":"2025-09-10T11:07:05+00:00","author":{"@id":"https:\/\/werbekompass.ch\/fr\/#\/schema\/person\/6a9965f3fa4e754ab6d4e61a669060e0"},"description":"Media Focus Suisse, Nielsen Allemagne et Focus d'Autriche pr\u00e9sentent l'\u00e9volution du march\u00e9 publicitaire D-A-CH pour le S1 2025.","breadcrumb":{"@id":"https:\/\/werbekompass.ch\/fr\/marche-publicitaire-d-a-c-h-s1-2025\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/werbekompass.ch\/fr\/marche-publicitaire-d-a-c-h-s1-2025\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/werbekompass.ch\/fr\/marche-publicitaire-d-a-c-h-s1-2025\/#primaryimage","url":"https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/09\/D-A-CH-Werbetrend-S1-2025-FR-1024x576.jpg","contentUrl":"https:\/\/werbekompass.ch\/wp-content\/uploads\/2025\/09\/D-A-CH-Werbetrend-S1-2025-FR-1024x576.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/werbekompass.ch\/fr\/marche-publicitaire-d-a-c-h-s1-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/werbekompass.ch\/fr\/"},{"@type":"ListItem","position":2,"name":"March\u00e9 publicitaire D-A-C-H S1 2025"}]},{"@type":"WebSite","@id":"https:\/\/werbekompass.ch\/fr\/#website","url":"https:\/\/werbekompass.ch\/fr\/","name":"Werbekompass","description":"Der Wegweiser f\u00fcr den Schweizer Werbemarkt","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/werbekompass.ch\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/werbekompass.ch\/fr\/#\/schema\/person\/6a9965f3fa4e754ab6d4e61a669060e0","name":"Media Focus","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/werbekompass.ch\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8ec154e3c74cc275b9bfed07fce8c8e2225c5b9cd512d65b3b727263274ae22e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8ec154e3c74cc275b9bfed07fce8c8e2225c5b9cd512d65b3b727263274ae22e?s=96&d=mm&r=g","caption":"Media Focus"},"url":"https:\/\/werbekompass.ch\/fr\/author\/media-focus\/"}]}},"_links":{"self":[{"href":"https:\/\/werbekompass.ch\/fr\/wp-json\/wp\/v2\/posts\/194422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/werbekompass.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/werbekompass.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/werbekompass.ch\/fr\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/werbekompass.ch\/fr\/wp-json\/wp\/v2\/comments?post=194422"}],"version-history":[{"count":2,"href":"https:\/\/werbekompass.ch\/fr\/wp-json\/wp\/v2\/posts\/194422\/revisions"}],"predecessor-version":[{"id":194427,"href":"https:\/\/werbekompass.ch\/fr\/wp-json\/wp\/v2\/posts\/194422\/revisions\/194427"}],"wp:attachment":[{"href":"https:\/\/werbekompass.ch\/fr\/wp-json\/wp\/v2\/media?parent=194422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/werbekompass.ch\/fr\/wp-json\/wp\/v2\/categories?post=194422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/werbekompass.ch\/fr\/wp-json\/wp\/v2\/tags?post=194422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}