{"id":25678,"date":"2022-10-20T11:29:03","date_gmt":"2022-10-20T11:29:03","guid":{"rendered":"https:\/\/mediafocus.ch\/?p=25678"},"modified":"2024-10-09T07:49:53","modified_gmt":"2024-10-09T07:49:53","slug":"werbemarkt-trend-september-2022","status":"publish","type":"post","link":"https:\/\/werbekompass.ch\/fr\/werbemarkt-trend-september-2022\/","title":{"rendered":"Hausse exceptionelle en septembre"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Les temps forts du mois de septembre<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/03\/Titelbild-FR-2022.png\" alt=\"\" class=\"wp-image-7515\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Comme d\u2019habitude, les recettes publicitaires pour le mois de septembre sont \u00e9galement bonnes en&nbsp;2022 et cl\u00f4turent avec une pression publicitaire brute de 639,7&nbsp;millions de francs. Par rapport au mois pr\u00e9c\u00e9dent, cela repr\u00e9sente une nouvelle augmentation (+45,4%) et le march\u00e9 publicitaire a \u00e9galement connu une hausse par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente (+5,2%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pas moins de 15&nbsp;secteurs affichent une augmentation de leur pression publicitaire et contribuent ainsi largement \u00e0 l\u2019augmentation globale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce mois-ci, les restaurants McDonald\u2019s occupent la premi\u00e8re place des produits les plus promus (sans Search).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Pression publicitaire sur le march\u00e9 global<br><\/strong><br>D\u00e9veloppement de la pression publicitaire au mois de septembre 2022 en millions de francs bruts<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/10\/Gesamtmarkt_Grafik_FR_09_22-1024x966.png\" alt=\"\" class=\"wp-image-27568\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/10\/Gesamtmarkt_Tabelle_FR_09_22-1024x508.png\" alt=\"\" class=\"wp-image-27571\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:25px\"><br><br><strong>Le commerce de d\u00e9tail note une r\u00e9duction de sa pression publicitaire pour la premi\u00e8re fois en&nbsp;2022<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seuls six&nbsp;secteurs enregistrent une baisse de la pression publicitaire en septembre. La r\u00e9duction la plus importante en pourcentage est enregistr\u00e9e par le secteur du <strong>nettoyage<\/strong> (-33,1%), suivi par les <strong>cosm\u00e9tiques et soins du corps<\/strong> (-24,8%), les <strong>v\u00e9hicules<\/strong> (-16,5%), les <strong>produits alimentaires<\/strong> (-8,4%), le <strong>commerce de d\u00e9tail<\/strong> (-7,5%) et la <strong>mode et sport<\/strong> (-5,3%).&nbsp; Le secteur du <strong>commerce de d\u00e9tail<\/strong> observe donc pour la premi\u00e8re fois cette ann\u00e9e un recul de la pression publicitaire. N\u00e9anmoins, le <strong>commerce de d\u00e9tail<\/strong> d\u00e9fend sans difficult\u00e9 sa premi\u00e8re place dans le classement annuel global.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:25px\"><strong>Nette augmentation pour les produits tabagiques <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En septembre,15&nbsp;secteurs progressent en mati\u00e8re de pression publicitaire.Parmi ceux-ci, les <strong>produits tabagiques<\/strong> affichent une nette augmentation de 88%. Ce secteur reste n\u00e9anmoins en derni\u00e8re position dans la comparaison des classements. De m\u00eame, les secteurs de <strong>l\u2019\u00e9nergie<\/strong> (+76,1%), des <strong>t\u00e9l\u00e9communications<\/strong> (+60,8%), des <strong>services<\/strong> (+26,9%) et de la<strong> construction, industrie et ameublement<\/strong> (+23%) connaissent une forte augmentation de la pression publicitaire.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/10\/Branchen_FR_09_22-1024x631.png\" alt=\"\" class=\"wp-image-27574\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:25px\"><br><strong>Top du mois<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Les meilleurs annonceurs et les produits et services les plus promus (hors promotion d\u2019assortiments et d\u2019image et hors cat\u00e9gories) en septembre&nbsp;2022<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/10\/Werbungtreibende_FR_09_22-1024x331.png\" alt=\"\" class=\"wp-image-27577\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/10\/Top_Produkte_FR_09_22-1024x331.png\" alt=\"\" class=\"wp-image-27580\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:25px\"><br><br><strong>Media Mix <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mix de m\u00e9dias pour le mois de septembre 2022<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/10\/Media_Mix_FR_09_22.png\" alt=\"\" class=\"wp-image-27583\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/werbekompass.ch\/fr\/jahresresume-schweizer-werbemarktvon-cao-tina-fixle\/\">R\u00e9sum\u00e9 de l\u2019ann\u00e9e 2021<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/werbekompass.ch\/fr\/werbemarkt-trend-august-2022\/\">Tendance du march\u00e9 ao\u00fbt<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les temps forts du mois de septembre Comme d\u2019habitude, les recettes publicitaires pour le mois de septembre sont \u00e9galement bonnes en&nbsp;2022 et cl\u00f4turent avec une pression publicitaire brute de 639,7&nbsp;millions de francs. Par rapport au mois pr\u00e9c\u00e9dent, cela repr\u00e9sente une nouvelle augmentation (+45,4%) et le march\u00e9 publicitaire a \u00e9galement connu une hausse par rapport \u00e0 [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":25940,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[100,187],"tags":[],"class_list":["post-25678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publications-fr","category-tendance-du-marche-publicitaire"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hausse exceptionelle en septembre - Werbekompass<\/title>\n<meta name=\"description\" content=\"Tendance du march\u00e9 publicitaire en septembre 2022 avec le mix m\u00e9dia, les produits phares, les annonceurs et les secteurs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/werbekompass.ch\/fr\/werbemarkt-trend-september-2022\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hausse exceptionelle en septembre - Werbekompass\" \/>\n<meta property=\"og:description\" content=\"Tendance du march\u00e9 publicitaire en septembre 2022 avec le mix m\u00e9dia, les produits phares, les annonceurs et les secteurs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/werbekompass.ch\/fr\/werbemarkt-trend-september-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Werbekompass\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-20T11:29:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-09T07:49:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2022\/10\/20_04_2022_DE_Gesamtmarkt-2-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"820\" \/>\n\t<meta property=\"og:image:height\" content=\"739\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Media Focus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Media Focus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/werbekompass.ch\\\/fr\\\/werbemarkt-trend-september-2022\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/werbekompass.ch\\\/fr\\\/werbemarkt-trend-september-2022\\\/\"},\"author\":{\"name\":\"Media Focus\",\"@id\":\"https:\\\/\\\/werbekompass.ch\\\/fr\\\/#\\\/schema\\\/person\\\/6a9965f3fa4e754ab6d4e61a669060e0\"},\"headline\":\"Hausse exceptionelle en septembre\",\"datePublished\":\"2022-10-20T11:29:03+00:00\",\"dateModified\":\"2024-10-09T07:49:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/werbekompass.ch\\\/fr\\\/werbemarkt-trend-september-2022\\\/\"},\"wordCount\":372,\"image\":{\"@id\":\"https:\\\/\\\/werbekompass.ch\\\/fr\\\/werbemarkt-trend-september-2022\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/werbekompass.ch\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/20_04_2022_DE_Gesamtmarkt-2-1.png\",\"articleSection\":[\"Media Focus Publications\",\"Tendance du march\u00e9 publicitaire\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/werbekompass.ch\\\/fr\\\/werbemarkt-trend-september-2022\\\/\",\"url\":\"https:\\\/\\\/werbekompass.ch\\\/fr\\\/werbemarkt-trend-september-2022\\\/\",\"name\":\"Hausse exceptionelle en septembre - 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