{"id":65164,"date":"2023-04-20T16:29:13","date_gmt":"2023-04-20T16:29:13","guid":{"rendered":"https:\/\/mediafocus.ch\/?p=65164"},"modified":"2024-10-09T06:52:49","modified_gmt":"2024-10-09T06:52:49","slug":"werbemarkt-trend-marz-2023","status":"publish","type":"post","link":"https:\/\/werbekompass.ch\/fr\/werbemarkt-trend-marz-2023\/","title":{"rendered":"Augmentation significative de la pression publicitaire brute au mois de mars"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Les temps forts du mois de Mars<\/h2>\n\n\n\n<p>Alicia G\u00f6rlitz<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Titelbild-FR.png\" alt=\"\" class=\"wp-image-65210\"\/><\/figure>\n\n\n\n<p>Comme les ann\u00e9es pr\u00e9c\u00e9dentes, le march\u00e9 publicitaire suisse repart nettement \u00e0 la hausse en mars&nbsp;2023. Le mois printanier se termine sur une forte valeur de 572,1&nbsp;millions de francs bruts, ce qui correspond \u00e0 une augmentation de 30,5% par rapport au mois pr\u00e9c\u00e9dent. N\u00e9anmoins, le mois de mars est en retrait de 16% par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente.&nbsp;<\/p>\n\n\n\n<p>En particulier, les secteurs <strong>Transports en commun<\/strong> (+72,2%), <strong>Manifestations<\/strong> (+20,6%) et <strong>Finances<\/strong> (+18,6%) ont connu une nette augmentation de leur pression publicitaire en mars, contribuant ainsi \u00e0 cette \u00e9volution positive.<\/p>\n\n\n\n<p>Le premier trimestre&nbsp;2022 redonne de l\u2019\u00e9lan au march\u00e9 publicitaire suisse et se cl\u00f4ture avec 1444,2 millions de francs bruts.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Pression publicitaire sur le march\u00e9 global<\/strong><strong><\/strong><\/p>\n\n\n\n<p>\u00c9volution de la pression publicitaire au mois de mars&nbsp;2023 en millions de francs bruts<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"882\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Gesamtmarkt_Grafik_FR-1024x882.png\" alt=\"\" class=\"wp-image-65166\" style=\"width:1000px;height:861px\" srcset=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/04\/Gesamtmarkt_Grafik_FR-1024x882.png 1024w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/04\/Gesamtmarkt_Grafik_FR-300x258.png 300w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/04\/Gesamtmarkt_Grafik_FR-768x661.png 768w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/04\/Gesamtmarkt_Grafik_FR.png 1387w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Gesamtmarkt_Tabelle_FR-1024x512.png\" alt=\"\" class=\"wp-image-65169\" srcset=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/04\/Gesamtmarkt_Tabelle_FR-1024x512.png 1024w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/04\/Gesamtmarkt_Tabelle_FR-300x150.png 300w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/04\/Gesamtmarkt_Tabelle_FR-768x384.png 768w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/04\/Gesamtmarkt_Tabelle_FR.png 1146w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Le secteur des transports en commun en forte hausse <\/strong><strong><\/strong><\/p>\n\n\n\n<p>Avec 72,2%, c\u2019est le secteur <strong>Transports en commun<\/strong> qui fait le plus grimper la pression publicitaire. Il est suivi par le secteur <strong>Manifestations<\/strong>, avec une augmentation de 20,6%. Le secteur<strong> Finances<\/strong> fait \u00e9galement partie des grands gagnants, entra\u00eenant une hausse de la pression publicitaire brute de 18,6%. En outre secteurs <strong>Automobile<\/strong> (+13,4%), <strong>Boissons<\/strong> (+5,6%) et <strong>Produits alimentaires<\/strong> (+3,4%) suivent le m\u00eame mouvement. <strong><\/strong><\/p>\n\n\n\n<p><strong>Recul global de 15&nbsp;secteurs<\/strong><strong><\/strong><\/p>\n\n\n\n<p>Pas moins de 15&nbsp;secteurs enregistrent une baisse de la pression publicitaire brute en f\u00e9vrier. Le secteur <strong>Nettoyage<\/strong>, avec une diminution de 58%, est le plus touch\u00e9. Le secteur<strong> Besoins personnels<\/strong> suit avec une baisse de 43,3%.&nbsp; De plus, les secteurs <strong>\u00c9nergie<\/strong> (-43,1%), <strong>T\u00e9l\u00e9communication <\/strong>(-40,4%), <strong>Num\u00e9rique et m\u00e9nages<\/strong> (-39,3%), <strong>Construction, industrie et ameublement<\/strong> (-33,8%), <strong>M\u00e9dias <\/strong>(-29,4%),<strong> Services<\/strong> (-27,3%), <strong>Loisirs, gastronomie et tourisme<\/strong> (-23,9%), <strong>Cosm\u00e9tiques et soins corporels<\/strong> (-19,5%), <strong>Pharmacie et sant\u00e9<\/strong> (-15,8%), <strong>Commerce de d\u00e9tail<\/strong> (-15,2%), <strong>Mode et sport<\/strong> (-15,1%), <strong>Initiatives et campagnes<\/strong> (-11,8%) et <strong>Produits tabagiques<\/strong> (-2,3%) ont \u00e9galement enregistr\u00e9 un recul de la pression publicitaire brute.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Branchen_FR-1-1024x579.png\" alt=\"\" class=\"wp-image-65200\"\/><\/figure>\n\n\n\n<p><strong>Les meilleurs annonceurs et produits<\/strong><strong><\/strong><\/p>\n\n\n\n<p>Les meilleurs annonceurs et les produits et services les plus promus (hors promotion d\u2019assortiment et d\u2019image et hors cat\u00e9gories) en mars<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Werbungtreibende_FR-1024x348.png\" alt=\"\" class=\"wp-image-65175\" srcset=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/04\/Werbungtreibende_FR-1024x348.png 1024w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/04\/Werbungtreibende_FR-300x102.png 300w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/04\/Werbungtreibende_FR-768x261.png 768w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/04\/Werbungtreibende_FR.png 1314w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Produkte_FR-1024x348.png\" alt=\"\" class=\"wp-image-65178\" style=\"width:1000px;height:339px\" srcset=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/04\/Produkte_FR-1024x348.png 1024w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/04\/Produkte_FR-300x102.png 300w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/04\/Produkte_FR-768x261.png 768w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/04\/Produkte_FR.png 1314w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Mix de m\u00e9dias<\/strong><strong><\/strong><\/p>\n\n\n\n<p>Mix de m\u00e9dias pour le mois de mars <strong><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"357\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Media-Mix_FR.png\" alt=\"\" class=\"wp-image-65181\" srcset=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/04\/Media-Mix_FR.png 868w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/04\/Media-Mix_FR-300x123.png 300w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/04\/Media-Mix_FR-768x316.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Contact: <a href=\"mailto:mediafocus@mediafocus.ch\">mediafocus@mediafocus.ch<\/a>, T\u00e9l.: +41&nbsp;43&nbsp;322&nbsp;27&nbsp;50<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/werbekompass.ch\/fr\/werbemarkt-trend-dezember-2022\/\">R\u00e9sum\u00e9 de l\u2019ann\u00e9e 2022<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/werbekompass.ch\/fr\/werbemarkt-trend-februar-2023\/\">Tendance du march\u00e9 de f\u00e9vrier<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les temps forts du mois de Mars Alicia G\u00f6rlitz Comme les ann\u00e9es pr\u00e9c\u00e9dentes, le march\u00e9 publicitaire suisse repart nettement \u00e0 la hausse en mars&nbsp;2023. Le mois printanier se termine sur une forte valeur de 572,1&nbsp;millions de francs bruts, ce qui correspond \u00e0 une augmentation de 30,5% par rapport au mois pr\u00e9c\u00e9dent. N\u00e9anmoins, le mois de [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[96,187],"tags":[],"class_list":["post-65164","post","type-post","status-publish","format-standard","hentry","category-publications","category-tendance-du-marche-publicitaire"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Augmentation significative de la pression publicitaire brute au mois de mars - Werbekompass<\/title>\n<meta name=\"description\" content=\"Werbemarkt Trend Februar mit den Highlights f\u00fcr den Monat Februar mit Media Mix, Top Produkten, Werbungtreibenden und Branchen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/werbekompass.ch\/fr\/werbemarkt-trend-marz-2023\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Augmentation significative de la pression publicitaire brute au mois de mars - 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