{"id":68729,"date":"2023-08-10T16:10:39","date_gmt":"2023-08-10T16:10:39","guid":{"rendered":"https:\/\/mediafocus.ch\/?p=68729"},"modified":"2024-10-09T06:48:33","modified_gmt":"2024-10-09T06:48:33","slug":"tendances-des-marques-suisse-s1-2023","status":"publish","type":"post","link":"https:\/\/werbekompass.ch\/fr\/tendances-des-marques-suisse-s1-2023\/","title":{"rendered":"Tendances des marques Suisse S1 2023"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/Markentrend-H1-2023-FR-1024x469.png\" alt=\"\" class=\"wp-image-68791\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:24% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/Icon-2023-FR.png\" alt=\"\" class=\"wp-image-68794 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong>Visibilit\u00e9 globale 4,9 milliards: \u2300 15,4 millions par marque<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La visibilit\u00e9 totale des 315 marques recens\u00e9es s\u2019\u00e9levait \u00e0 4,9 milliards de francs bruts au premier semestre 2023.<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:24% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"457\" height=\"300\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Ratio.png\" alt=\"\" class=\"wp-image-65064 size-full\" srcset=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/04\/Ratio.png 457w, https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/04\/Ratio-300x197.png 300w\" sizes=\"auto, (max-width: 457px) 100vw, 457px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong>Le ratio Paid\/Earned est en faveur du Earned Media<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">65% de la visibilit\u00e9 globale est attribuable au Earned Media, ce qui repr\u00e9sente 3,2 milliards de francs. La pression publicitaire brute vaut quant \u00e0 elle 1,7 milliards de francs (35%).<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:24% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/10-Icon-2.png\" alt=\"\" class=\"wp-image-68786 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong>Hausse de la visibilit\u00e9 entre S1 2022 et S1 2023<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La visibilit\u00e9 totale a augment\u00e9 de 457,7 millions de CHF (+10% par rapport au 1er semestre 2022) au 1er semestre 2023. Le facteur d\u00e9terminant est la hausse de la pr\u00e9sence Earned (+18%). Durant cette p\u00e9riode, la pr\u00e9sence Paid a l\u00e9g\u00e8rement diminu\u00e9 (-2%). La plus forte augmentation de la visibilit\u00e9 en pourcentage concerne le secteur des \u00c9tablissements financiers (+88%, fusion de CS et UBS). Le secteur \u00c9nergie enregistre en revanche la plus forte baisse de visibilit\u00e9 (-31%).<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous trouverez l&rsquo;ensemble de l&rsquo;\u00e9valuation, y compris les passionnantes \u00ab\u00a0Battles of the Brands\u00a0\u00bb de 7 secteurs, dans notre Tendance des marques S1 2023.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00e9l\u00e9charger maintenant !<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/08\/Tendance-des-marques-en-Suisse-S1-2023.pdf\">Tendances des marques S1 2023<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Visibilit\u00e9 globale 4,9 milliards: \u2300 15,4 millions par marque La visibilit\u00e9 totale des 315 marques recens\u00e9es s\u2019\u00e9levait \u00e0 4,9 milliards de francs bruts au premier semestre 2023. Le ratio Paid\/Earned est en faveur du Earned Media 65% de la visibilit\u00e9 globale est attribuable au Earned Media, ce qui repr\u00e9sente 3,2 milliards de francs. La pression [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":68742,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[96,188],"tags":[],"class_list":["post-68729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publications","category-tendance-de-la-marque"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tendances des marques Suisse S1 2023 - Werbekompass<\/title>\n<meta name=\"description\" content=\"Media Focus publie le total brut de la visibilit\u00e9 de la publicit\u00e9 et de la communication pour plus de 300 marques.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/werbekompass.ch\/fr\/tendances-des-marques-suisse-s1-2023\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tendances des marques Suisse S1 2023 - Werbekompass\" \/>\n<meta property=\"og:description\" content=\"Media Focus publie le total brut de la visibilit\u00e9 de la publicit\u00e9 et de la communication pour plus de 300 marques.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/werbekompass.ch\/fr\/tendances-des-marques-suisse-s1-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Werbekompass\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-10T16:10:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-09T06:48:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/werbekompass.ch\/wp-content\/uploads\/2023\/08\/markentrendh2-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1786\" \/>\n\t<meta property=\"og:image:height\" content=\"856\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Media Focus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Media Focus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/werbekompass.ch\\\/fr\\\/tendances-des-marques-suisse-s1-2023\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/werbekompass.ch\\\/fr\\\/tendances-des-marques-suisse-s1-2023\\\/\"},\"author\":{\"name\":\"Media Focus\",\"@id\":\"https:\\\/\\\/werbekompass.ch\\\/fr\\\/#\\\/schema\\\/person\\\/6a9965f3fa4e754ab6d4e61a669060e0\"},\"headline\":\"Tendances des marques Suisse S1 2023\",\"datePublished\":\"2023-08-10T16:10:39+00:00\",\"dateModified\":\"2024-10-09T06:48:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/werbekompass.ch\\\/fr\\\/tendances-des-marques-suisse-s1-2023\\\/\"},\"wordCount\":178,\"image\":{\"@id\":\"https:\\\/\\\/werbekompass.ch\\\/fr\\\/tendances-des-marques-suisse-s1-2023\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/werbekompass.ch\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/markentrendh2-1.png\",\"articleSection\":[\"Media Focus Publications\",\"Tendance de la marque\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/werbekompass.ch\\\/fr\\\/tendances-des-marques-suisse-s1-2023\\\/\",\"url\":\"https:\\\/\\\/werbekompass.ch\\\/fr\\\/tendances-des-marques-suisse-s1-2023\\\/\",\"name\":\"Tendances des marques Suisse S1 2023 - 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