Zurich, 12 February 2026 – Media Focus is expanding Switzerland’s sponsoring statistics—introduced in January 2024 and unique in this form—by adding comprehensive audience and consumer insights from WEMF’s MACH Consumer study.
The sponsoring statistics covers more than 160 sponsors across over 330 sporting events in 23 sports, as well as 28 entertainment events in Switzerland. By integrating relevant data from WEMF’s MACH Consumer study—including media usage, socio-demographics, psychographics, perception, brand affinity, and interest in different sports—sponsoring can now be measured and evaluated holistically for the first time.
The WEMF add-on provides well-founded answers to key questions such as: Who are sports-interested Instagram users? What values and socio-demographic characteristics do they have? How do they perceive sponsoring advertising—and which brands are particularly relevant to them?
“Our goal was to provide additional audience insights together with WEMF, so that sponsors, clubs, and organisers gain a better understanding of their target groups—for example in terms of socio-demographics, values, or brand affinity. Combined with the media value from the sponsoring statistics, this creates a much broader data basis for well-informed decisions. Anyone investing strategically in sponsoring today needs transparency—and that is exactly what we deliver,” says Ueli Weber, CEO of Media Focus.
Sponsors can manage and optimise their investments more precisely, while clubs and organisers can further develop their offerings based on data and make fact-based arguments for new partnerships.
